Knowledge and insights
Websites, online stores and marketing: practical knowledge
Make informed decisions for your business with clear guides, considered comparisons and practical explanations of website planning, ecommerce, advertising and digital visibility.
50 articles · 7 Themenbereiche
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50 articles found
Web designHow much does a professional website cost in Switzerland?What determines the cost of a website in Switzerland? Compare services, ongoing expenses and quotations using practical questions.
Web designCommissioning a website: the complete process from first conversation to launchFrom initial goals to ongoing maintenance: plan content, design, development, approval and launch for your business website.
Web designWhat content does a good business website need?Plan your business website content: from services and contact details to genuine references, forms, languages and ongoing maintenance.
Web designWix, WordPress, Webflow or Lovable: which system suits your project?Compare Wix, WordPress, Webflow and Lovable against 18 criteria, including hosting, maintenance, limitations and questions for your website project.
Web designWhen should an existing website be redesigned? When are improvements enough, and when does your website need rebuilding? Assess content, technology and enquiry journeys with a clear decision - making guide. 
Web designResponsive web design: why the mobile experience mattersKeep your website usable on smartphones, tablets and computers: practical advice on navigation, forms, loading times and testing on real devices.
Web designWebsite planning: questions to resolve before the projectClarify goals, pages, features, your domain, business email and responsibilities before your website project. Includes a local checklist to help you prepare.
Web designCreating a multilingual website: planning, content and technical foundationsPlan a multilingual website with a clear language structure, appropriate translations and reliable maintenance. Includes guidance on hreflang and forms.
Online storesHow much does a professional online store cost in Switzerland?What determines the work involved in an online store? A clear guide to products, variants, payments, shipping, languages, platform costs and maintenance.
Online storesShopify, Wix or WooCommerce: which ecommerce system suits your business?A neutral comparison of Shopify, Wix and WooCommerce: usability, design, products, payments, shipping, hosting, maintenance and ongoing costs by project type.
Online storesHaving an online store built: how a professional store project worksHow an online store project works: from goals and products through data, design, payments and testing to launch, training and handover.
Online storesPreparing product data properly for an online storeThe product data an online store needs: names, descriptions, prices, variants, images, stock, shipping details, imports, approvals and maintenance.
Topic overview
8 articles
Web design
Plan a business website with confidence. Explore content, platforms, costs, mobile usability and redesign decisions before choosing the next step for your company.
Website costs · Platform comparison · Planning checklist
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Online stores
An online store connects products, payments and fulfilment. Compare platforms, prepare product data and assess checkout, shipping and ongoing work before committing to a shop project.
Store costs · Platform comparison · Checkout
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Marketing
Prepare advertising around clear goals rather than promises. Understand Meta Ads, Google Ads, campaign costs, landing pages and measurement so you can discuss a realistic scope.
Meta Ads · Google Ads · Advertising costs
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SEO and visibility
Understand how technical foundations, useful content and local relevance support visibility. These guides explain SEO, generative search, metadata and structured data without promising rankings.
SEO basics · Local SEO · Structured data
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Guides and tutorials
Work through the essentials of domains, business email, analytics, Search Console and content maintenance. Clear steps help you prepare changes and check what needs specialist support.
Connect domain · Search Console · Contact forms
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Additional services
Understand the connections behind your digital presence. Explore domain transfers, professional email and website training to keep access, responsibilities and everyday maintenance clear.
Business email · Domain transfers · Training
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Trends and inspiration
Judge trends by their purpose, accessibility and limitations. Explore animation, interactive 3D and artificial intelligence without treating every new feature as a requirement for your business.
Web design trends · 3D elements · AI advertising
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Neueste Artikel
Additional servicesDomains, websites and business email: how everything connectsLearn how domains, websites, DNS and business email work together, which access details matter and what to check before making changes.
Additional servicesProfessional business email: what are the benefits of your own domain?Business email with your own domain supports a consistent identity. Learn about mailboxes, security, deliverability and effective organisation.
Additional servicesHow to plan a domain changePlan your website's domain change systematically, from DNS and redirects to email, Search Console, external profiles and checks.
Additional servicesWebsite training: useful topics for businessesLearn which website tasks are suitable for training: content, products, forms, SEO basics, account access and safe workflows.
Articles by category
Web design
All 8 articles- Web designHow much does a professional website cost in Switzerland?What determines the cost of a website in Switzerland? Compare services, ongoing expenses and quotations using practical questions.
- Web designCommissioning a website: the complete process from first conversation to launchFrom initial goals to ongoing maintenance: plan content, design, development, approval and launch for your business website.
- Web designWhat content does a good business website need?Plan your business website content: from services and contact details to genuine references, forms, languages and ongoing maintenance.
Online stores
All 8 articles- Online storesHow much does a professional online store cost in Switzerland?What determines the work involved in an online store? A clear guide to products, variants, payments, shipping, languages, platform costs and maintenance.
- Online storesShopify, Wix or WooCommerce: which ecommerce system suits your business?A neutral comparison of Shopify, Wix and WooCommerce: usability, design, products, payments, shipping, hosting, maintenance and ongoing costs by project type.
- Online storesHaving an online store built: how a professional store project worksHow an online store project works: from goals and products through data, design, payments and testing to launch, training and handover.
Marketing
All 8 articles
MarketingMeta Ads or Google Ads: which advertising suits your business?Compare Meta Ads and Google Ads by search intent, audience, content and measurement. Assess which channel suits your business.
MarketingWhat does online advertising cost in Switzerland?What does online advertising cost in Switzerland? Learn how to plan advertising budgets, preparation, content, technology and management separately.
MarketingWhy advertising needs a suitable landing pageLearn how ads, landing pages and forms work together, and which content, mobile details and measurement questions to check before launch.
SEO and visibility
All 10 articles
SEO and visibilityGEO and SEO: what is the difference?How SEO and GEO differ, the foundations they share and the limits of measurement. With examples of generative search and a practical checklist.
SEO and visibilityOptimise your Google Business Profile: the practical checklistCheck your Google Business Profile step by step: keep your name, categories, address, hours, images, reviews and responsibilities accurate and up to date.
SEO and visibilityHow long does SEO take?How long SEO takes depends on technology, content and competition. Find out which milestones make sense and how to assess progress.
Guides and tutorials
All 8 articles
Guides and tutorialsConnecting a domain to your website: explained step by stepLearn how to connect your domain and website, check DNS records and protect your existing business email from unintended interruptions.
Guides and tutorialsMaintaining website content yourself: what to considerHow to maintain your website’s copy, images, products and pages, with a checklist for previews, mobile views, permissions and publication.
Guides and tutorialsOptimising images for websites properlyHow to choose website images, check rights and optimise dimensions, formats, crops and alternative text for mobile views.
Additional services
All 4 articles- Additional servicesDomains, websites and business email: how everything connectsLearn how domains, websites, DNS and business email work together, which access details matter and what to check before making changes.
- Additional servicesHow to plan a domain changePlan your website's domain change systematically, from DNS and redirects to email, Search Console, external profiles and checks.
- Additional servicesProfessional business email: what are the benefits of your own domain?Business email with your own domain supports a consistent identity. Learn about mailboxes, security, deliverability and effective organisation.
Trends and inspiration
All 4 articles
Trends and inspirationAI advertising, ChatGPT Ads and generative search: where do things stand?Which AI advertising formats are available? Compare the confirmed position on ChatGPT Ads, Google, Microsoft, Perplexity and Claude.
Trends and inspirationAI in web design: possibilities and limitationsLearn how AI can support web design tasks and where human review, rights, security and clear responsibility remain essential.
Trends and inspirationInteractive websites with animations and 3D elementsLearn when animations and 3D content make websites easier to understand, and how to plan for loading time, mobile use and accessibility.
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