Answers to customer questions
Are important questions answered clearly and directly?
GEO optimisation
So that AI understands your content better
More and more people are using AI-powered search services to find answers and recommendations. GEO helps to prepare content and company information in a clear, structured and understandable way.
Illustrative example – not a real AI answer, not a customer reference
Sample question on a topic...
ServicesQuestionsLocationExpertiseContactMention or placement in AI answers cannot be guaranteed.
What is GEO?
Search engine optimization is evolving
GEO stands for Generative Engine Optimization. Content is structured and formulated in such a way that AI-supported systems can more easily classify topics, connections and important company information. GEO complements a good website and solid SEO fundamentals.
01
Headings
Clear headings show what a page and each section is about.
02
Answer
Short, direct answers to typical customer questions make content easy to understand.
03
Facts
Uniform information such as services, location or contact channels can be clearly assigned.
04
Connections
Linked topics show how services and specialist content fit together.
Illustrative example – not a real AI answer, not a customer reference
beispielunternehmen.com
Sample performance at a glance
H1 · H2 · H3
Who is the offer for?
A short, direct answer to the question.
PerformanceLocationContact
Topic ATopic BTopic C
01
Headings
Clear headings show what a page and each section is about.
Illustrative example – not a real AI answer, not a customer reference
beispielunternehmen.com
Sample performance at a glance
H1 · H2 · H3
Who is the offer for?
A short, direct answer to the question.
PerformanceLocationContact
Topic ATopic BTopic C
02
Answer
Short, direct answers to typical customer questions make content easy to understand.
Illustrative example – not a real AI answer, not a customer reference
beispielunternehmen.com
Sample performance at a glance
H1 · H2 · H3
Who is the offer for?
A short, direct answer to the question.
PerformanceLocationContact
Topic ATopic BTopic C
03
Facts
Uniform information such as services, location or contact channels can be clearly assigned.
Illustrative example – not a real AI answer, not a customer reference
beispielunternehmen.com
Sample performance at a glance
H1 · H2 · H3
Who is the offer for?
A short, direct answer to the question.
PerformanceLocationContact
Topic ATopic BTopic C
04
Connections
Linked topics show how services and specialist content fit together.
Illustrative example – not a real AI answer, not a customer reference
beispielunternehmen.com
Sample performance at a glance
H1 · H2 · H3
Who is the offer for?
A short, direct answer to the question.
PerformanceLocationContact
Topic ATopic BTopic C
What we look at
Good content needs a clear structure
GEO does not replace SEO, but rather builds on it. We look at these areas:
Headings and page structure
Is the structure of the pages clear and comprehensible?
Company information
Is information consistent, current and correct?
Service descriptions
Is it clearly described what is offered and for whom?
Technical content
Are topics explained with clear connections?
SEO basics
Are the technical and content basics correct?
AI search content
From scattered information to clear answers
Illustrative example – not a real AI answer, not a customer reference
HeadlineAskAnswerPerformanceContactTechnical information
Scattered
Information is scattered loosely on the page.
When content is clearly formulated and meaningfully structured, people and digital systems can more easily understand what it is about. We check where information can be presented in a more understandable and structured manner.
GEO and SEO
An understandable website remains the basis
SEOGEOGood
Website
Website
GEO and SEO are intertwined. A well-structured website, helpful content and understandable information are important for both areas. We therefore look at the existing SEO basics and show which content additions could be useful.
Process
This is how we proceed with GEO optimization
- 1
View website and content
We get an overview of your website and the information available.
- 2
Check structure and comprehensibility
We check whether content is clearly structured and important questions are answered.
- 3
Show potential
You will receive information about which content or pages could be usefully supplemented or revised.
- 4
Plan next steps
Together we will classify the possible measures to suit your company.
Do you want to make your website ready for AI search?
Together we will look at how your content is structured and what improvements could make sense. Placement or mention in AI answers cannot be guaranteed.