Online shop analysis
Does your online shop turn visitors into buyers?
An online shop can have many products and visitors and still waste potential. We check the most important areas of your shop and show you in an understandable way where customers drop off and which improvements might make sense.
We systematically check your online shop - from the product page, shopping cart and checkout to operation on the smartphone - and summarize the results in an understandable way.
Rhine ceramic cup
CHF 24.00
Cotton bag
CHF 19.00
Coffee beans 500 g
CHF 18.00
Product page
All details visible?
Shopping cart
Next step clear?
Checkout
Easy to understand?
Trust
Information easy to find?
Mobile use
Pleasant to use?
Introduction
We look at the entire purchase
A good shop analysis doesn’t just look at the design. We examine the path from the first impression to the completed purchase. We pay attention to whether products are presented comprehensibly, important information is easy to find and the ordering process works comprehensibly.
- 1
Open shop
Is it immediately clear what is on offer?
- 2
Discover product
Are categories and search understandable?
- 3
Select product
Are all product details visible?
- 4
Add to cart
Can the next step be identified?
- 5
Complete the order
Is the conclusion easy to understand?
General test questions - no statements about a specific shop.
Test fields
The crucial areas at a glance
We look at these areas systematically during the analysis.
First impression and orientation
Can you immediately see what is on offer and how to find your way around the shop?
Product pages
Are images, descriptions, variants, prices and important product information clearly presented?
Categories and product search
Can visitors find suitable products quickly and logically?
Shopping cart
Are selected products, quantities, prices and next steps clearly visible?
Checkout
Is the ordering process understandable and as simple as possible?
Trust and security
Are contact options, shipping information, return information and secure connections clearly visible?
Mobile use
Is the shop easy to use on a smartphone?
Purchase incentives and additional sales
Are suitable bundles, discounts, supplementary products or subscription models sensibly integrated?
Technical and SEO basics
Have page structure, loading behavior and important principles for findability been taken into account?
Interactive shop analysis
See what is important when shopping
As you scroll, the example view switches through the phases of the purchase. The instructions are formulated in general terms - they do not allege specific errors in a specific shop.
01
Product overview
Categories, filters and product search: How quickly do visitors find what they are looking for?
02
Product page
Images, variants, price and product information at a glance.
03
Shopping cart
Product, quantity, subtotal and shipping note.
04
Checkout
Contact details, delivery options and payment methods.
Rhine ceramic cup
CHF 24.00
Cotton bag
CHF 19.00
Coffee beans 500 g
CHF 18.00
01
Product overview
Categories, filters and product search: How quickly do visitors find what they are looking for?
Rhine ceramic cup
CHF 24.00
Cotton bag
CHF 19.00
Coffee beans 500 g
CHF 18.00
02
Product page
Images, variants, price and product information at a glance.
Rhine ceramic cup
Matte stoneware cup, 300 ml.
CHF 24.00
03
Shopping cart
Product, quantity, subtotal and shipping note.
Shopping cart
Shipping Note: Delivery in 2-4 days
To checkout04
Checkout
Contact details, delivery options and payment methods.
Checkout
Evaluation
You receive clear and prioritized recommendations
After the analysis, we summarize the most important observations. You will receive concrete suggestions that fit your shop and your goals. We differentiate between points that should be addressed first and possible optimizations for later.
Example visualization – no real customer data
High priority
- Make the purchase button more visible on the product page
- Show shipping costs early in the ordering process
Meaningful optimization
- Display product images in a uniform size
- Simplify category names
option for later
- Check product packages or supplementary products
- Consider additional language or currency
Target group
For shops that want to specifically improve
The analysis is suitable for existing online shops that want to check their product presentation, user navigation or the ordering process. It is also useful if a shop needs to be realigned or checked for possible weak points before a major overhaul.
Process
This is how we do it
Four steps – from getting to know each other to the next steps for your shop.
- 1
Get to know the shop and destination
We discuss what you offer and what you want to achieve with your online shop.
- 2
Check the shop systematically
We look at the most important pages and the ordering process from your customers’ perspective.
- 3
Summarize findings in an understandable manner
You get a clear overview with observations and prioritized recommendations.
- 4
Discuss next steps
Together we will clarify which optimizations make sense for your shop.
Find out what potential your online shop has
Let's check together how your shop affects visitors and where shopping can be made clearer and more pleasant.
Ready for your new gig?
We accompany you from the idea to implementation. The initial consultation is free of charge.