Online store knowledge and buying decisions
An online store connects products, payments and fulfilment. Compare platforms, prepare product data and assess checkout, shipping and ongoing work before committing to a shop project.
8 articles
Recommended starting point
Recommended starting point
How much does a professional online store cost in Switzerland?
What determines the work involved in an online store? A clear guide to products, variants, payments, shipping, languages, platform costs and maintenance.
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Online storesShopify, Wix or WooCommerce: which ecommerce system suits your business?A neutral comparison of Shopify, Wix and WooCommerce: usability, design, products, payments, shipping, hosting, maintenance and ongoing costs by project type.
Online storesHaving an online store built: how a professional store project worksHow an online store project works: from goals and products through data, design, payments and testing to launch, training and handover.
Online storesPreparing product data properly for an online storeThe product data an online store needs: names, descriptions, prices, variants, images, stock, shipping details, imports, approvals and maintenance.
Online storesCheckout optimisation: making the purchase process clearerHow to make your online store checkout clearer: basket, total costs, guest checkout, forms, payment, error messages and measurement.
Online storesPlanning shipping and collection for a Swiss online store Plan shipping zones, costs, weight - based rules, collection, delivery times and returns for a Swiss online store, with guidance on platform limitations. 
Online storesOnline store analysis: areas you should reviewWhat an online store analysis covers: product range, product data, search, checkout, speed, tracking, access and prioritisation.
Online storesImprove or rebuild your online store: which approach makes sense?When targeted improvements are enough and when a new online store makes sense: technology, data, checkout, costs, risks and data migration criteria.
Topics in this category
- Store platforms
- Cost factors
- Product data
- Checkout
- Shipping
- Analytics
- Improvement
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