Agency from Basel
We bring your business online, visible and ready to sell.
Widmer & Kunz – your partner for web design, online shops and marketing. From idea to implementation.
From a blank canvas to a complete presence
A blank canvas becomes a presence that fits together.
Blank canvas
Welcome
A presence that works.
Find out moreThe essentials. In focus.
Ingredients, use and delivery at a glance.
Illustrative structure · not a real customer project
01Web design
Websites that make an impression and lead clearly
Your brand, your content and a clear path through the website. We combine design with the functions that suit your company.
Design demo · not a customer project
Room for new ideas
Clearly thought.
Openly designed.
A place. Lots of options.
Content that provides orientation.
01
A clear first impression
Design, content and navigation give your website its own character.
02
At home on every screen
Pages adapt: from the big screen to the view in your hand.
03
Just go to the next step
Contact, forms and understandable content make the path through the website comprehensible.
The difference lies in the details
Not just beautiful.
But sensible.
A website can show content in multiple languages, structure queries and complement each other with appropriate functions. We plan what your project actually needs.
Lass uns sprechen.
Illustratives Formular · kein Versand
Design demo · not a customer project
A good performance doesn't end
at first impression.
02Think ahead on the website
What does it say? What can be better?
Sometimes you don't need a new website, but rather a clear look at the existing presence.
Website analysis · Example test fields
Qualitative test fields · no analysis of a real company
Check. Classify. Improve targeted.
We look at design, content, user guidance and technology. From this, suitable next steps for further development can be derived - instead of hastily building everything from scratch.
03SEO and GEO
Understandable content. Comprehensible connections.
Search engines and AI search services need a clear foundation. SEO and GEO complement each other, but remain different tasks.
A search for your offer
examplecompany.com / performance
Your performance. Clearly explained.
An appropriate page title and a clear description make the content comprehensible.
No real search result or ranking.
A question about your offer
No AI response or mention shown.
SEO: the foundation of search
Prepare page structure, technical settings and content in an understandable manner.
GEO: Classify content for AI search
Putting clear answers and reliable information into a meaningful context.
No guarantee for rankings, placements or mentions in AI answers.
043D elements
Some details need a new perspective.
Products can be rotated, components can be explained and variants can be compared. Whether 3D makes sense depends on the object, data and loading time.
05Marketing
Visibility that reaches people
A campaign idea can become visible in many formats. It is crucial that the motif, message and landing page fit together.
Advertisement · Demo
The essentials.
At the center.
Visual ad demo · not a real campaign or customer testimonial
A thought.
Multiple points of contact.
From posts to search ads: content is prepared to suit the respective channel. We plan and manage campaigns tailored to the offer, target group and agreed scope.
Discover marketing06New search environments
AI search is not the same as an ad channel.
Direct advertisements, existing search campaigns and organic visibility are factually separated from each other.
ADVERTISEMENT · DEMO
A paid placement
Schematic structure, not a real AI answer.
Rank options first.
Ad access and playout depend on the platform, market and advertising account. A paid ad does not guarantee an organic mention from an AI.
Illustrative AI search view · no real platform format
07Print design
Your design. Even off-screen.
Flyers, brochures, business cards, gift cards and promotional items can continue the same design language.
Recognizable.
Down to the last detail.
We design printed matter and promotional items to match the brand image. Formats and requirements are discussed individually; the print is not a blanket promise.
Discover print designsAn idea.
Many
shapes.
Clear. Cohesive. Recognizable.
Illustrative printed matter · not a customer project or printing promise
08Online store
From the product to the order completion
Products, categories and variants need a clear path to the shopping cart and completion. Everything meshes together.
Everyday pieces.
Example product
Ceramic mug
Shape, material and variants in one place.
Selection: Natural
Interactive shop demo · no ordering, saving or payment
Assortment
Organize products and categories clearly.
Variants and offers
Plan colors, packages, discounts or subscriptions appropriately.
Order process
Merge shopping cart, payment and shipping.
09Shop analysis
Look at purchasing from your customers’ perspective.
Is product information easy to find? Is the choice clear? Is the next step understandable?
Find product
A test step along the shopping route.
Understand the offer
A test step along the shopping route.
Check selection
A test step along the shopping route.
Prepare for graduation
A test step along the shopping route.
Illustrative shopping route · no real results
10Additional services
The details that make the appearance complete
Domain, website and business email belong together. We help connect the right basics.
beispielunternehmen.com
Website
https://
Business email
contact@examplecompany.com
Your own address connects your digital presence.
Schematic example · no real company data
Your own address.
A harmonious appearance.
Domain connections, DNS settings and company email are the technical basics in the background. SSL encrypts the connection between website and visitors; HTTPS makes the encrypted address recognizable.
Discover additional services11Google Business Profile
Company information in one place.
A website and a well-maintained business listing complement each other. Information about the offer, location and contact should match.
Clear, complete and coherent.
We set up the Google business profile and check the information. The example shows a drawn map with placeholders - no real reviews or Google Maps data.
Demo – no real company data
Example company
Reviews (placeholder) · Example category
- Musterstrasse 1, 0000 Musterplatz
- Opening times (placeholder)
Drawn example map · placeholder data only
12Website training
Understand your website. Further design yourself.
Learn to plan content, build pages and maintain your website yourself - independent of a specific website program.
My new website
Design your own content. See changes directly.
Editable demo · Entries are not saved or sent
Knowledge becomes action.
The basic modules teach website structure, design and content. Appropriate extensions complement the training according to your needs.
View website training13This is how services work together
An appearance. Many suitable building blocks.
The right combination arises from your needs - not from a fixed list that every company has to fulfill.
Your choice
Web design
A website explains your offer and connects content with a clear next step.
Find out moreYou can use individual services or connect several modules. Not every project needs everything.
14All services
Where should your next step begin?
Web design
15Regions
There for you in your region
From our headquarters in Basel, we support companies in German-speaking Switzerland – personally and on site.
The next step
What do you want to build next?
Tell us about your project. Together we will see which solution suits your company and your goals.