Marketing · Google Search
Google Ads for relevant queries
We plan and manage Google Ads campaigns for companies. We tailor search terms, advertisements and evaluations to your offer and your goals.
With Google Ads, your offer can appear when someone specifically searches for it. We coordinate search terms, ad texts and contact options.
From search to inquiry
This is how a Google Ads campaign works
Scroll through the steps – search term, ad and contact match.
01
Someone is looking
A person types in what they need at the moment.
02
Recognize intent
Search terms are ranked based on how close they are to a query.
03
Appropriate ad
The title and description pick up the search term - an ad can then appear.
04
To the offer
One click takes you to the appropriate page for your company.
05
Request made
Contact is made via form, call or message.
Visual demo – not a real ad or customer testimonial. No statement about placements.
01
Someone is looking
A person types in what they need at the moment.
Visual demo – not a real ad or customer testimonial. No statement about placements.
02
Recognize intent
Search terms are ranked based on how close they are to a query.
- painting work offerHigh intention
- painter nearbyHigh intention
- Painting an apartment costsMedium intention
- what color for the bedroominformation
- painting apprenticeshipNot suitable
Visual demo – not a real ad or customer testimonial. No statement about placements.
03
Appropriate ad
The title and description pick up the search term - an ad can then appear.
Sponsored · www.beispiel - malerei.ch/offerte
Painting work – Quotation inquire
Interior and exterior work. Describe your project and receive an offer.
Visual demo – not a real ad or customer testimonial. No statement about placements.
04
To the offer
One click takes you to the appropriate page for your company.
Painting work for your home
The page answers exactly the question from the search.
Request an offerVisual demo – not a real ad or customer testimonial. No statement about placements.
05
Request made
Contact is made via form, call or message.
Request an offer
✓ Request sent (demo)
Visual demo – not a real ad or customer testimonial. No statement about placements.
Search terms & ads
Search terms become a clear ad
Choose a search term and see how the title and description respond to it.
Choose search terms
- painting work offer
- painter offer requests
Sponsored · www.example-painting.ch
Painting work – request a quote
Interior and exterior work. Describe your project and receive an offer.
Search term
painting work offer
Ad title
picks him up
Contact
Form/Call
Visual demo – not a real ad or customer testimonial
Services
What may belong to Google Ads
The work that needs to be done depends on your order. We will discuss the scope together.
Set up account
Google Ads account if you don't already have one.
Search terms & target groups
What are your customers looking for – and who are they?
Campaign strategy
Campaign type, goal and structure suitable for the offer.
Prepare ads
Search ads and other suitable formats.
Include contact details
Location, telephone and contact options if appropriate.
Check bids & campaigns
Keep an eye on ongoing campaigns regularly.
Test ads
Compare and improve variants.
Evaluate & recommend
Classify results and suggest next steps.
Campaign overview
Key figures at a glance
This is what an overview can look like. All numbers are made up.
Sample data – not a customer result
Impressions
5'600
Clicks
245
Inquiries
6
Cost
CHF 420
Check & adjust
Continuously improve campaigns
We regularly review campaigns and adapt them based on available data. We cannot promise specific results.
Search terms
Expand suitable terms and exclude unsuitable ones.
Ad Content
Sharpen and test titles and descriptions.
Commandments
Use your budget where it makes sense.
Evaluation
Classify key figures and derive adjustments.
Budget & Collaboration
Advertising budget and support – transparently separated
Advertising budget
You pay the budget for the ads directly to Google. You decide how much you stake.
Fee for supervision
We offer planning, setup and support separately – in line with the agreed scope.
- 1
Discuss goals and offers
- 2
Analyze search terms and target group
- 3
Prepare campaign and ads
- 4
Set up ads
- 5
Check and optimize results
- 6
Discuss evaluation and next steps
Questions
Frequently asked questions about Google Ads
Where do Google Ads appear?
Search ads appear for matching search queries in Google Search. Depending on the type of campaign, other placements are also possible, for example in the display network or on YouTube.
Does my ad always appear at the top?
No. Google decides whether and where an ad appears for each search, based on bids, ad quality and relevance, among other things. We cannot guarantee a specific position.
How high does the advertising budget have to be?
This depends on the offer, search terms and competition. We discuss a sensible budget. The advertising budget is considered separately from the support fee.
Do I already need a Google Ads account?
No. If necessary, we will set up the account together with you. An existing account can also be used.
Can you guarantee how many inquiries will be generated?
No. Results depend on supply, market, budget and other factors. We review and adjust campaigns based on available data.
Discuss Google Ads for your business
Tell us about your offer and your goals. The initial consultation is free of charge.
Ready for your new gig?
We accompany you from the idea to implementation. The initial consultation is free of charge.