Website design that brings your business in Lucerne to life

Large images are effective when used selectively: one strong image per section rather than ten half - hearted ones. This goes hand in hand with attention to loading times, a clearly explained offering, visible contact details, prioritised mobile use and languages planned from the outset. The scrolling scene builds an image - led page step by step.

We design for smartphones first, because that is where most guests arrive, and then expand the design for larger screens. This gives the site a high - quality feel everywhere without making it heavy.

In the design demo, you can change the image format, amount of text, contrast, button position, gallery view and mobile presentation. The preview responds immediately and shows how strongly small decisions affect the result – for example, when a button disappears below a panoramic image.

During the project, we make these decisions together using your actual images. We ensure that text remains legible over photos and that booking is always in view.

The booking demo takes you through five steps: select an offer, choose a date, choose a time, specify the number of people and confirm the enquiry. A summary appears at the end – nothing is booked, stored or sent.

During the planning stage, we establish whether you need a simple enquiry, a binding reservation or integration with an existing booking system. What matters is that guests can see where they are in the process at all times.

Every booking process needs clear terms: what happens in the event of a cancellation, when is confirmation sent, and which details are optional? We place these answers directly beside the form rather than in a hidden document. This reduces follow - up questions by phone and builds trust among guests who do not yet know your establishment.

Switch between German, English and French: navigation, heading, description, button, URL preview and confirmation change together. These are individually maintained examples, not automatic translations.

Each language version has its own page titles and clear addresses. We establish in advance which languages your audience actually needs and who will maintain the translations in the long term.

Accommodation, restaurants, leisure and cultural services depend on atmosphere and up - to - date information. Consultancies, practices, local service providers and organisations also benefit from a visual website, with a different emphasis: more trust, less panorama.

We develop the visual language around your offering. Where your own photos are missing, we plan a shoot or a restrained design rather than using generic stock images.

The comparison view shows four states: a large unedited image, an optimised image, an appropriate image size for each device and clear alternative text. You can see the qualitative changes – we do not invent exact loading times.

For every website, we compress images, serve suitable sizes for each device and write alternative text that describes the content. This helps visitors with slow connections and people who use screen readers.

The order is just as important: the first visible image loads immediately, while galleries further down load only as visitors scroll. We use videos sparingly and display a calm still image beforehand. This preserves the visual impact without making visitors using mobile data wait.

During the season in particular, there is little time for long meetings. We therefore work with short video meetings, clear approval steps and in - person meetings by arrangement. We are based in Basel; we do not have an office in Lucerne.

Businesses with internationally focused customers nearby can find further guidance on bilingual business websites on our Zug page. After handover, we show you how to update images, seasonal opening times and offers yourself.