AI Ads
AI is changing how people search for information and discover offers. We'll show you what advertising options exist in AI-powered search and response environments and which platforms could be relevant for your company.
Paid advertising in the AI environment is structured differently from platform to platform. Together with you, we check which access options actually exist for your company and your market, without any promises about placements or results.
What are AI Ads?
AI Ads refers to paid advertising that is displayed within or around AI-supported search and response offers. Depending on the platform, it differs whether these are directly bookable ads, classic search ads in AI search results or advertising formats that are not yet available.
01
People ask a question and look for an understandable classification. An AI search environment can be structured differently than a classic results list.
02
The answer and the paid placement are to be distinguished from each other. Our example only shows a schematic structure, not a real AI answer.
03
An advertising placement is clearly marked. Position and format differ depending on the platform; This demo does not replicate any specific advertising product.
Visual demoNot a real AI answer
What should I pay attention to when choosing a facial serum?
Schematic AI response
Answer content deliberately not shown.
Example product: facial serum
View ingredients and product information.
For example offerIllustrative structure, no customer reference. Not a reflection of a specific platform format.
01
People ask a question and look for an understandable classification. An AI search environment can be structured differently than a classic results list.
Visual demoNot a real AI answer
What should I pay attention to when choosing a facial serum?
Schematic AI response
Answer content deliberately not shown.
Example product: facial serum
View ingredients and product information.
For example offerIllustrative structure, no customer reference. Not a reflection of a specific platform format.
02
The answer and the paid placement are to be distinguished from each other. Our example only shows a schematic structure, not a real AI answer.
Visual demoNot a real AI answer
What should I pay attention to when choosing a facial serum?
Schematic AI response
Answer content deliberately not shown.
Example product: facial serum
View ingredients and product information.
For example offerIllustrative structure, no customer reference. Not a reflection of a specific platform format.
03
An advertising placement is clearly marked. Position and format differ depending on the platform; This demo does not replicate any specific advertising product.
Visual demoNot a real AI answer
What should I pay attention to when choosing a facial serum?
Schematic AI response
Answer content deliberately not shown.
Example product: facial serum
View ingredients and product information.
For example offerIllustrative structure, no customer reference. Not a reflection of a specific platform format.
Platforms at a glance
Information status: October 24, 2026. Features, countries and access options are subject to change. Before planning, we check current availability. The overview is not a promise that we can run campaigns on every platform.
AI Response Environment · Beta
Direct advertisements possible
OpenAI is offering paid ads within ChatGPT in a growing beta. Access depends on the market supported and current advertising access.
The announcement alone does not confirm access for each account. Switzerland and Germany must be checked in the current Ads Manager.
Official information to ChatGPT AdsAI search results
About existing campaigns
Depending on the ad format, search query and availability, existing Google Ads can also appear in the context of AI search results.
No separately bookable “Google AI Ads” channel. Market and suitable campaigns must be examined.
Official information to Google AdsMicrosoft advertising network
About existing campaigns
Microsoft Ads reach the Microsoft advertising network. Ads can also appear in Copilot or AI search environments depending on the campaign type and current offer.
A playout in Copilot is not guaranteed and also depends on the market. Copilot as a tool for campaign creation is to be distinguished from this.
Official information to Microsoft Advertising & CopilotAccess makes the difference
01
Only if a platform provides an ad offer and suitable access can a direct booking be considered.
02
At Google and Microsoft, an AI search environment can be part of the existing advertising platform. This does not mean that the desired AI placement can be selected separately.
03
Without a confirmed ad offer, we will not treat an AI platform as a bookable channel. Country, account and current formats are checked before planning.
Booking channels · schematic representation
Direct ad access
Check market and advertising account
Existing advertising campaigns
Placement not guaranteed
No confirmed ad access
Do not plan as an ad channel
01
Only if a platform provides an ad offer and suitable access can a direct booking be considered.
Booking channels · schematic representation
Direct ad access
Check market and advertising account
Existing advertising campaigns
Placement not guaranteed
No confirmed ad access
Do not plan as an ad channel
02
At Google and Microsoft, an AI search environment can be part of the existing advertising platform. This does not mean that the desired AI placement can be selected separately.
Booking channels · schematic representation
Direct ad access
Check market and advertising account
Existing advertising campaigns
Placement not guaranteed
No confirmed ad access
Do not plan as an ad channel
03
Without a confirmed ad offer, we will not treat an AI platform as a bookable channel. Country, account and current formats are checked before planning.
Booking channels · schematic representation
Direct ad access
Check market and advertising account
Existing advertising campaigns
Placement not guaranteed
No confirmed ad access
Do not plan as an ad channel
AI Ads or GEO?
AI Ads are paid placements if the platform offers such ads. An advertising budget and confirmed access form the basis.
A paid ad does not guarantee an organic mention or recommendation from an AI.
GEO and SEO concern the organic findability and understandable structure of website content. Again, there is no guarantee of rankings or AI mentions.
What makes sense for your company
Which platform makes sense depends on the target group, offer, market, budget and available ad formats. Together we will check whether AI ads, classic search ads or stronger organic visibility are a better fit for your company.
Who do you want to reach and what information do interested parties need?
What advertising formats are actually available for your market and account?
Objectively weigh up paid advertising, existing search campaigns and website content.
No fixed ad costs, reach or results promised.
More about classic Google AdsLet's classify goals, offerings and current platform options together - without blanket advertising promises.
