Advertising content

Advertising that makes your offer visible

Good advertising content gets to the heart of what you offer and why it is relevant to your target group. We develop content and advertising materials that fit your company, your campaign and the respective channels.

From the advertising idea to the finished motif to the coordination with your channels: We design advertising materials that fit your offer and your target group.

Yellow stick figure creating advertising content

From offer to advertising idea

A clear thought makes the difference

Before a motif is created, we clarify which offer is being advertised, who it should reach and what message is the focus. From this we develop a suitable visual direction for the planned channels.

01

The briefing

What offer is being advertised, who is it intended to reach and what message is the focus?

werbeidee.beispiel.ch

Briefing

Offer: facial serumTarget group: 25-45Message: simple & clear

advertising idea

«Simply packaged. Clearly formulated.”

Calm imagery, lots of white space, product in focus.

Neutral cosmetic bottle without a brand as an example product for advertising content
Final motif

Our facial serum. Simply packaged.

Find out more

02

The advertising idea

The brief creates a clear message and an appropriate visual direction.

werbeidee.beispiel.ch

Briefing

Offer: facial serumTarget group: 25-45Message: simple & clear

advertising idea

«Simply packaged. Clearly formulated.”

Calm imagery, lots of white space, product in focus.

Neutral cosmetic bottle without a brand as an example product for advertising content
Final motif

Our facial serum. Simply packaged.

Find out more

03

The finished motif

The ad motif is designed and tailored to the planned channels.

werbeidee.beispiel.ch

Briefing

Offer: facial serumTarget group: 25-45Message: simple & clear

advertising idea

«Simply packaged. Clearly formulated.”

Calm imagery, lots of white space, product in focus.

Neutral cosmetic bottle without a brand as an example product for advertising content
Final motif

Our facial serum. Simply packaged.

Find out more

Advertising materials

Content suitable for your use

We design these advertising materials. The specific scope is agreed upon together - not every service is automatically included.

Social media posts and ads

Posts and ad motifs for Instagram, Facebook and other channels.

Advertising banners and digital graphics

Banners and graphics for websites, newsletters and digital placements.

Campaign motifs

Coherent motifs that carry a campaign across multiple channels.

Product and offer visualizations

Representations that show a product or offer in an understandable and appealing way.

Short video and reel concepts

Concepts for short moving image formats, tailored to the message and channel.

Variants for target groups and platforms

Customized versions of a creative for different audiences or placements.

One content, different formats

One campaign idea, suitable for multiple channels

A strong basic idea can be further developed for different placements. This creates a coherent appearance, while the format and design match the respective channel.

01

Square social media post

The basic idea as a post in the feed – clear and visible at a glance.

Neutral cosmetic bottle without a brand as an example product for advertising content

Example brand

Our facial serum. Simply packaged.

Find out more

Square social media post

Demo example – not a real customer reference

02

Portrait format for story or reel

The same motif fills the screen in portrait format, with a short message.

Neutral cosmetic bottle without a brand as an example product for advertising content

Example brand

Our facial serum. Simply packaged.

Watch now

Portrait format for story or reel

Demo example – not a real customer reference

03

Landscape format banner and ad

The idea as a banner for the website and as an ad variant with a call to action.

Neutral cosmetic bottle without a brand as an example product for advertising content

Example brand

Our facial serum. Simply packaged.

Find out more

Landscape format banner and ad

Demo example – not a real customer reference

Example motifs

This is what advertising content can look like

All motifs show the same example product - so the examples appear as a related campaign. These are all demo examples, not real customer work.

Neutral cosmetic bottle without a brand as an example product for advertising content

Example brand

Social media post

Neutral cosmetic bottle without a brand as an example product for advertising content

New to us: the facial serum in a 30 ml glass bottle.

Demo example – not a real customer reference
Neutral cosmetic bottle without a brand as an example product for advertising content

Example brand

Advertisement · Sponsored

Neutral cosmetic bottle without a brand as an example product for advertising content

The facial serum – simply packaged, clearly formulated.

To the offer
Demo example – not a real customer reference
Neutral cosmetic bottle without a brand as an example product for advertising content

Story/Reel

It's that easy to dose.

Watch now
Demo example – not a real customer reference
www.beispielshop.ch
Neutral cosmetic bottle without a brand as an example product for advertising content

Example brand

Facial serum 30 ml

To the offer
Demo example – not a real customer reference

Our approach

From the idea to a ready-to-use advertising medium

Four steps – from the target conversation to the handover of the finished files.

  1. 1

    Understand the goal and offer

    We clarify what should be advertised and which target group is addressed.

  2. 2

    Develop concept and design

    We develop a clear message and design suitable advertising material.

  3. 3

    Coordinate formats

    The motifs are adapted to the agreed channels and placements.

  4. 4

    Provide files

    You will receive the coordinated advertising material to use in your communication or campaign.

Make your offer visible with strong content

Would you like to present a product, service or campaign professionally? We develop suitable advertising materials and tailor the scope to your needs.

  • Tailored to target group and channel
  • Uniform appearance across all formats
  • Files ready for your campaign

Ready for your new gig?

We accompany you from the idea to implementation. The initial consultation is free of charge.