Strategy and target group
Is it clear who the measures are aimed at and what goal they pursue?
Marketing analysis
What can make your marketing even better?
We examine your existing marketing measures and show you where content, advertisements and digital channels can be improved, supplemented or better coordinated. You will receive an understandable assessment and concrete next steps that suit your company and your goals.
Optimizing marketing begins with a look at the whole: We view digital advertising, content and contact channels as a coherent system.
The check depends on your initial situation - without any promises about reach, inquiries, sales or rankings.
Interaction
Individual measures develop their effect in interaction
An ad, social media post, or good content is only part of the bigger picture. It is also crucial whether the message fits the target group, where interested parties are forwarded and how inquiries or results are evaluated.
01
attention and message
Advertising content provides the motifs. Meta Ads and Google Ads bring ads to the appropriate channels. We check whether the offer and target group match.
02
A suitable contact point
The landing page should capture the promise of the ad. SEO and the Google company profile complement findability via search.
03
Contact and evaluation
A clear contact path makes the request easier. The existing measurement shows which interactions can be tracked - without promising results.
Visual demo – no customer data or results
Your marketing in context
Offer · Target group · Next step
Meta Ads
Facebook & Instagram
Google Ads
Search ads
Advertising content & appropriate landing page
A message from the motif to the offer
SEO search engine optimization
Google Business Profile
Contact method
Enable request
Evaluation
Check data basis
01
attention and message
Advertising content provides the motifs. Meta Ads and Google Ads bring ads to the appropriate channels. We check whether the offer and target group match.
Visual demo – no customer data or results
Your marketing in context
Offer · Target group · Next step
Meta Ads
Facebook & Instagram
Google Ads
Search ads
Advertising content & appropriate landing page
A message from the motif to the offer
SEO search engine optimization
Google Business Profile
Contact method
Enable request
Evaluation
Check data basis
02
A suitable contact point
The landing page should capture the promise of the ad. SEO and the Google company profile complement findability via search.
Visual demo – no customer data or results
Your marketing in context
Offer · Target group · Next step
Meta Ads
Facebook & Instagram
Google Ads
Search ads
Advertising content & appropriate landing page
A message from the motif to the offer
SEO search engine optimization
Google Business Profile
Contact method
Enable request
Evaluation
Check data basis
03
Contact and evaluation
A clear contact path makes the request easier. The existing measurement shows which interactions can be tracked - without promising results.
Visual demo – no customer data or results
Your marketing in context
Offer · Target group · Next step
Meta Ads
Facebook & Instagram
Google Ads
Search ads
Advertising content & appropriate landing page
A message from the motif to the offer
SEO search engine optimization
Google Business Profile
Contact method
Enable request
Evaluation
Check data basis
What we analyze
We check the areas that are relevant to your marketing
We clarify which areas of analysis make sense based on your existing measures. The linked offers form the basis of our examination.
Advertising content and messages
Are the offer, benefits and call to action clearly and appropriately presented? We also look at existing printed matter in connection with your brand presence.
Ads and campaigns
Are the existing campaigns structured sensibly and tailored to the target group and goal?
Search engine presence
Are the existing SEO measures and content clearly aligned with relevant search queries?
Interaction between ad and landing page
Will interested parties find the information that matches the ad after clicking?
Measurement and evaluation
Are relevant key figures and events set up so that development can be assessed? We check the existing data basis.
Potential for additions
Are there suitable services from our existing offering that have not yet been used or combined?
Visual marketing audit
From the first contact to the inquiry
A general example shows which questions we ask along the contact path. The illustration is not a customer reference and does not contain any measurement data.
01
The ad or post
A person responds to your offer. We check the motif, message and how the target group is addressed.
02
The right landing page
After clicking, interested parties should find the announced information - understandable, relevant and without detours.
03
The path to the request
The offer is understandable. Now it depends on whether the contact option is easy to reach and easy to use.
04
Classify the development
We check the existing events and key figures. An evaluation is only as meaningful as its data basis.
Visual demo – no customer data or results
Example post
Example brand · illustrative ad
Our product in detail
Discover the information about the offer.
Find out moreDoes the message fit the target group?
01
The ad or post
A person responds to your offer. We check the motif, message and how the target group is addressed.
Visual demo – no customer data or results
Example post
Example brand · illustrative ad
Our product in detail
Discover the information about the offer.
Find out moreDoes the message fit the target group?
02
The right landing page
After clicking, interested parties should find the announced information - understandable, relevant and without detours.
Visual demo – no customer data or results
examplecompany.com / offer
The offer from the ad
All information in one place
The example product
Description, characteristics and answers to important questions.
Get in touchDoes the next step lead to a suitable page?
03
The path to the request
The offer is understandable. Now it depends on whether the contact option is easy to reach and easy to use.
Visual demo – no customer data or results
examplecompany.com / offer
A question about the offer?
Your concern has a clear contact path.
name
Email
Your message
Schematic view - no active form
Is it easy to contact?
04
Classify the development
We check the existing events and key figures. An evaluation is only as meaningful as its data basis.
Visual demo – no customer data or results
Example evaluation
What can be understood?
Possible events of a marketing measure
- Ad clickCheck measurement
- Calling the target pageCheck measurement
- Contact interactionCheck measurement
No recorded events, metrics or results presented.
Can the development be understood?
Improve or supplement
Clear recommendations instead of measures based on gut feeling
After the analysis, you will receive an understandable assessment. We will show you which existing measures could be optimized and which additional services from the current Widmer & Kunz offering could suit your goals.
Possible recommendation categories – no analysis of a specific company.
01
Optimize existing measures
For example, clarifying the message of an ad or tailoring campaigns to the agreed goals.
02
Improve content or landing page
For example, coordinate advertising motifs and page texts or simplify the contact process.
03
Add appropriate marketing services
Depending on the initial situation, search engine optimization, additional advertising content or suitable printed matter can supplement the existing measures.
This is how the analysis works
Four steps to a clear assessment
- 01
Understand goals and starting point
We clarify what you want to achieve and what measures already exist.
Goals · Offer · Existing channels
- 02
Check existing marketing presences
We look at the relevant offers, content, advertisements and contact channels.
Content · Campaigns · Contact points
- 03
Classify potentials
We show which points could be improved first and which could be supplemented.
Optimize · improve · supplement
- 04
Discuss next steps
You will receive a clear basis for further planning.
Assessment · Priorities · Next steps
Find out where your marketing can be developed further
Let’s look at your existing marketing measures together. We discuss what is already working and what next steps might suit your company.