Search engine optimisation
Be found better. With a website that impresses.
We improve the foundation of your website for search engines and visitors. To do this, we analyze technology, content and structure and show where concrete improvements are worthwhile.
Good search engine optimization starts with a clear view of your website. We check how content is found, what questions visitors have and where technical or content improvements can be made.
Step by step
This is how a website is improved for search engines
Scroll through the steps - each shows part of the work. No statement about placements.
01
Website in analysis view
We start with the current state: pages, content and technical settings are recorded.
02
Page structure and headings
Headings and sections become visible and show how a page is structured.
03
Search terms and topics
Search terms are assigned to the appropriate topics on your pages.
04
Page title and meta information
Short, clear information describes what a page offers visitors.
05
Understandable content
Texts are supplemented in such a way that they answer visitors' questions.
06
Internal links
Matching pages connect and lead to the important information.
07
Clear evaluation
A simple overview shows possible developments - without promises.
Website in analysis view
Recorded
All pages are captured one after the other.
Schematic representation – no real results. No statement about placements.
01
Website in analysis view
We start with the current state: pages, content and technical settings are recorded.
Website in analysis view
Recorded
All pages are captured one after the other.
Schematic representation – no real results. No statement about placements.
02
Page structure and headings
Headings and sections become visible and show how a page is structured.
Page structure and headings
outline
Schematic representation – no real results. No statement about placements.
03
Search terms and topics
Search terms are assigned to the appropriate topics on your pages.
Search terms and topics
Topics and search terms
Offer
Vicinity
To know
Schematic representation – no real results. No statement about placements.
04
Page title and meta information
Short, clear information describes what a page offers visitors.
Page title and meta information
Page title and description
https://www.ihre - domain.ch/leistungen
Services – Offer and prices at a glance
Short, clear description of what this site offers.
Schematic example – not a real display.
Schematic representation – no real results. No statement about placements.
05
Understandable content
Texts are supplemented in such a way that they answer visitors' questions.
Understandable content
Check content
Question recognized
Visitors want to know prices
Answer added
Prices and procedures are on the page
Readability
Paragraphs and subheadings
Schematic representation – no real results. No statement about placements.
06
Internal links
Matching pages connect and lead to the important information.
Internal links
Linking
Schematic representation – no real results. No statement about placements.
07
Clear evaluation
A simple overview shows possible developments - without promises.
Clear evaluation
Possible development
Sample data – not a customer result
Schematic representation – no real results. No statement about placements.
What is being improved
Six areas we are looking at
Depending on the website, different areas are relevant. We will discuss the scope together.
Technical basis
We check the technical structure of the website, mobile display, loading times, indexing and basic page settings.
Content and search terms
We analyze what potential customers are looking for and whether the content of your website answers these questions clearly.
H1 offer
H2 services
H2 expiry
H2 contact
Page title and page structure
Clear page titles, meaningful headings and a comprehensible page structure help visitors and search engines classify content.
Images and internal links
Meaningful image descriptions and appropriate internal links support orientation on the website.
Ease of use
Comprehensible navigation and easy-to-read content make it easier for visitors to find important information.
Ongoing evaluation
We monitor developments and derive appropriate next optimizations from them.
Process
The SEO process in four steps
Four steps that intertwine. Scroll to follow the process.
01
Analytics
We check the current status of your website and note possible improvements.
02
strategy
We determine which topics, search terms and pages are relevant to your goals.
03
optimization
We are improving selected technical settings, content and page structures.
04
Evaluation
We monitor developments and discuss sensible next steps.
Step 1 of 4
Analytics
We check the current status of your website and note possible improvements.
Schematic representation – no real results
01
Analytics
We check the current status of your website and note possible improvements.
Step 1 of 4
Analytics
We check the current status of your website and note possible improvements.
Schematic representation – no real results
02
strategy
We determine which topics, search terms and pages are relevant to your goals.
Step 2 of 4
strategy
We determine which topics, search terms and pages are relevant to your goals.
Schematic representation – no real results
03
optimization
We are improving selected technical settings, content and page structures.
Step 3 of 4
optimization
We are improving selected technical settings, content and page structures.
Schematic representation – no real results
04
Evaluation
We monitor developments and discuss sensible next steps.
Step 4 of 4
Evaluation
We monitor developments and discuss sensible next steps.
Schematic representation – no real results
Evaluation
An evaluation can look like this
Search engine optimization takes time and should be checked regularly. We cannot promise fixed placements or specific visitor numbers.
Sample data – not a customer result
Impressions
2'400
Clicks
88
Pages visited
190
Questions
Frequently asked questions
How long does it take for SEO improvements to become visible?
This depends on the website, the competition and the improvements implemented. Search engines need time to detect and re-evaluate changes.
Can a specific Google ranking be guaranteed?
No. A specific placement cannot be guaranteed. We are improving the website and monitoring its development.
What is checked in an SEO analysis?
We look at, among other things, technical basics, content, search terms, page structure, mobile use and internal linking.
Can I edit the content of my website myself?
If your website uses a suitable management system, you can customize much of the content yourself. We will explain the available options to you.
When does ongoing support make sense?
Ongoing support can help to monitor developments, improve content and react to changes.
Discuss SEO for your website
Would you like to know where your website ranks in search engine optimization? We discuss your goals and show you possible next steps.
Ready for your new gig?
We accompany you from the idea to implementation. The initial consultation is free of charge.