Website creation for specialist businesses in Winterthur

Offerings that need explanation are persuasive when presented in a set sequence: what problem does the offering solve, what does the solution look like, what is included in the scope of services, how does a project proceed, where is the technical information and how do you make an enquiry? The scrolling scene shows how an intricate system diagram becomes a clear page structure.

We apply this sequence to every service page. Technical terms are retained but explained when they first appear. This ensures that buyers, management and technical staff can all understand the same page.

On the left are unorganised items: consultancy, development, implementation, maintenance, documentation and support. Assign each item to a navigation section – a website with a menu and suitable subpages immediately takes shape on the right.

This sorting exercise is the most important workshop in the project. It often reveals that two departments use different names for the same thing. We agree on terms that your customers understand.

A detail page needs different building blocks depending on the content type. Use the selector to switch between product, service, system solution, project and maintenance contract as neutral content types – and see how the detail page's structure, labelling and call to action change.

The demo does not show specific contract offers or prices. For your website, we define these content types once in the CMS so that new products or projects always appear consistently.

The CMS demo captures a title, specialist area, project type, short description and status. The preview turns these into an expert article or project card as it might appear on a technical website. All examples are placeholders, not real references.

Expert articles demonstrate competence without advertising and help you get found for specific search queries. We set up content management so that your specialist team can create posts themselves.

Many technical companies are continually looking for skilled staff. The careers view shows the company, areas of work, a placeholder vacancy and the application process. Switch between the sections to see how a careers page guides interested candidates.

We design the careers section as part of your website, but we do not provide recruitment services. Applications go directly to you.

It is important for applicants to see early on what they would be working on: which equipment, with which tools and in which team. Practical insights into areas of work, a realistic process from initial contact to interview and a short application that can be completed on a mobile significantly lower the barrier to applying. Placeholder vacancies in the demo are for illustration only.

The decision aid asks about six areas: technology, content, design, mobile use, enquiry routes and maintenance. Depending on where the problems lie, it indicates whether analysis, improvements or a new build may be appropriate.

For established industrial websites, a structured assessment is worthwhile before investing. We explain clearly which option is likely to require less effort over the longer term.

Typical signs that a new build is needed include an outdated system without security updates, product data that only one person can still change, or enquiries that get lost in the form. If the problems concern text or images, however, revising the existing pages is often enough.

Technical websites are developed in consultation with several specialists. We organise this through video meetings with screen sharing, structured digital approvals for each page and in - person workshops by arrangement. Our only office is in Basel.

Businesses already working with partners in Zurich can find guidance on positioning in that competitive environment on our Zurich page. After handover, we train your editorial team.