Marketing knowledge for businesses
Prepare advertising around clear goals rather than promises. Understand Meta Ads, Google Ads, campaign costs, landing pages and measurement so you can discuss a realistic scope.
8 articles
Recommended starting point
Recommended starting point
Meta Ads or Google Ads: which advertising suits your business?
Compare Meta Ads and Google Ads by search intent, audience, content and measurement. Assess which channel suits your business.
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MarketingWhat does online advertising cost in Switzerland?What does online advertising cost in Switzerland? Learn how to plan advertising budgets, preparation, content, technology and management separately.
MarketingWhy advertising needs a suitable landing pageLearn how ads, landing pages and forms work together, and which content, mobile details and measurement questions to check before launch.
MarketingMarketing analysis: which channels genuinely benefit your business?Assess your marketing channels against objectives, audiences, content and data to establish clear priorities rather than blanket recommendations.
MarketingPlanning advertising content: preparing images, videos and copy effectivelyPlan images, videos and copy for your advertising with a clear message, suitable formats, defined approvals and a practical content plan.
MarketingConversion tracking explainedUnderstand conversion tracking: events, Google tag, Meta Pixel, consent and measurement limitations. Includes a checklist for transparent reporting.
Marketing Preparing for Google Ads: your pre - launch checklist Prepare systematically for Google Ads: clarify your offer, keywords, account, budget, landing page, consent and approvals before campaign launch.
MarketingPreparing for Meta Ads: what you need before your first campaign What to prepare for Meta Ads: goals, accounts, images, videos, landing page, budget and privacy - conscious measurement before your first launch.
Topics in this category
- Meta Ads
- Google Ads
- Advertising costs
- Landing pages
- Advertising content
- Tracking
- Marketing analysis
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SEO and visibility
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