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Marketing · Facebook & Instagram

Meta Ads for more customer inquiries

We plan and manage meta campaigns for companies. We align the target group, advertising content and evaluation to your offer and your campaign goals.

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On Facebook and Instagram, your ad appears where your target group is already – as a story, reel, carousel or post. We coordinate the campaign, content and evaluation.

Yellow stick figure advertises meta ads

01

Instagram Story

Portrait format, full screen and captured in just a few seconds.

Neutral cosmetic bottle without a brand as an example product

Example brand · Sponsored

New in the range

Our facial serum. Simply packaged.

Find out more

Instagram Story

Visual demo – not a real customer testimonial

02

Instagram Reels

Moving image in the Reels feed, with sound and a short message.

Neutral cosmetic bottle without a brand as an example product

Example brand · Sponsored

Reel

It's that easy to dose.

Watch now

Instagram Reels

Visual demo – not a real customer testimonial

03

carousel

Multiple images one after the other – ideal for offers or processes.

Neutral cosmetic bottle without a brand as an example product

Example brand

Sponsored

Swipe through: our facial serum in detail.

Neutral cosmetic bottle without a brand as an example product
The serum
Neutral cosmetic bottle without a brand as an example product
Pipette for dosing
Neutral cosmetic bottle without a brand as an example product
Glass bottle, 30 ml
Facial serum 30 mlTo the shop

carousel

Visual demo – not a real customer testimonial

04

Facebook post

Classic in the feed, with text, images and a clear call to action.

Neutral cosmetic bottle without a brand as an example product

Example brand

Sponsored

New to us: the facial serum in a 30 ml glass bottle. All ingredients can be found online.

Neutral cosmetic bottle without a brand as an example product
Facial serum 30 mlTo the shop

Facebook post

Visual demo – not a real customer testimonial

Target group

From many users to the right target group

Each campaign is tailored to your offer, your goal and the people you want to reach.

01

Broad starting point

Many people use Facebook and Instagram - not everyone is interested in what you have to offer.

HomewareSportTravelFamilieCulinaryCraftsTechnologyfashionRegion set

Abstract representation - no real people or data.

02

Narrow down interests

Matching interests and behavioral characteristics limit the selection.

HomewareSportTravelFamilieCulinaryCraftsTechnologyfashionRegion set

Abstract representation - no real people or data.

03

Set region

For example, the catchment area in which you operate.

HomewareSportTravelFamilieCulinaryCraftsTechnologyfashionRegion set

Abstract representation - no real people or data.

04

Suitable target group

The campaign is tailored to the offer, goal and target group.

HomewareSportTravelFamilieCulinaryCraftsTechnologyfashionRegion set

Abstract representation - no real people or data.

Advertising content

Images and texts become finished advertisements

We can create advertising content for you as part of our service.

01

raw material

Images, videos, graphics and texts – created by us on request.

Picture
video
Headline
Ad text
Neutral cosmetic bottle without a brand as an example product

Facial serum 30 ml

Find out more

02

Putting it together

The building blocks are combined into a clear display.

Picture
video
Headline
Ad text
Neutral cosmetic bottle without a brand as an example product

Facial serum 30 ml

New to the range – simply packaged.

Find out more

Visual demo – not a real customer testimonial. Example product without a real brand.

03

For every format

The same message is prepared for story, feed and carousel.

Picture
video
Headline
Ad text
Neutral cosmetic bottle without a brand as an example product

Facial serum 30 ml

Find out more
Neutral cosmetic bottle without a brand as an example product

Facial serum 30 ml

New to the range – simply packaged.

Find out more
Neutral cosmetic bottle without a brand as an example product

Facial serum 30 ml

Find out more
StoryFeedcarousel

Visual demo – not a real customer testimonial. Example product without a real brand.

More about advertising content

From feed to request

This is how an ad becomes a contact

01

Saw ad

A person scrolls through their feed and sees your ad.

Saw ad
interest aroused
To the offer
Request made

02

interest aroused

Image and message address a specific need.

Saw ad
interest aroused
To the offer
Request made

03

To the offer

One click takes you to your website or landing page.

Saw ad
interest aroused
To the offer
Request made

04

Request made

Contact is made via form, message or appointment.

Saw ad
interest aroused
To the offer
Request made

Campaign & support

What can be included in Meta Ads

The work that needs to be done depends on your order. We discuss the scope together.

Set up accounts

Meta account and advertising account if you don't already have one.

Target group & strategy

Who do we want to reach and with what goal?

Set up campaigns

On Facebook and Instagram, matching the goal.

Prepare formats

Story, Reel, Feed and Carousel.

Control & optimize

Keep an eye on ongoing campaigns.

Test ads

Check different variants against each other.

Evaluate & recommend

Classify results and suggest next steps.

Evaluation & optimization

Decisions based on data

Campaigns can be checked regularly and adjusted based on available data. Tests and reports are part of the work if they are agreed in the order. We cannot promise specific results.

01

Start of the campaign

Initial data shows which ads and target groups appeal.

Sample data – not a customer result

reach

12'000

Clicks

180

Inquiries

4

Cost per request

CHF 75

02

After initial adjustments

Weaker variants are paused, stronger ones receive more budget.

Sample data – not a customer result

reach

15'500

Clicks

260

Inquiries

7

Cost per request

CHF 52

03

Ongoing optimization

Campaigns are regularly checked and adjusted based on the data.

Sample data – not a customer result

reach

18'000

Clicks

340

Inquiries

10

Cost per request

CHF 41

Budget & Collaboration

Advertising budget and support – transparently separated

Advertising budget

You pay the budget for the ads directly to Meta. You decide how much you want to bet.

Fee for supervision

Our work for planning, furnishing and support is offered separately – in line with the agreed scope.

01

Discuss goals and offers

  1. 1Discuss goals and offers
  2. 2Define target group and strategy
  3. 3Prepare campaign and content
  4. 4Set up ads
  5. 5Check and optimize results
  6. 6Discuss evaluation and next steps

02

Define target group and strategy

  1. 1Discuss goals and offers
  2. 2Define target group and strategy
  3. 3Prepare campaign and content
  4. 4Set up ads
  5. 5Check and optimize results
  6. 6Discuss evaluation and next steps

03

Prepare campaign and content

  1. 1Discuss goals and offers
  2. 2Define target group and strategy
  3. 3Prepare campaign and content
  4. 4Set up ads
  5. 5Check and optimize results
  6. 6Discuss evaluation and next steps

04

Set up ads

  1. 1Discuss goals and offers
  2. 2Define target group and strategy
  3. 3Prepare campaign and content
  4. 4Set up ads
  5. 5Check and optimize results
  6. 6Discuss evaluation and next steps

05

Check and optimize results

  1. 1Discuss goals and offers
  2. 2Define target group and strategy
  3. 3Prepare campaign and content
  4. 4Set up ads
  5. 5Check and optimize results
  6. 6Discuss evaluation and next steps

06

Discuss evaluation and next steps

  1. 1Discuss goals and offers
  2. 2Define target group and strategy
  3. 3Prepare campaign and content
  4. 4Set up ads
  5. 5Check and optimize results
  6. 6Discuss evaluation and next steps

Questions

Frequently asked questions about Meta Ads

On which platforms do Meta Ads appear?

Meta Ads appear on Facebook and Instagram, for example in the feed, in Stories, in Reels or as a carousel.

How high does the advertising budget have to be?

This depends on the destination, region and target group. We will discuss with you what budget makes sense. The advertising budget is considered separately from the support fee.

Can you guarantee how many inquiries will be generated?

No. Results depend on supply, market, budget and many other factors. We review and adjust campaigns based on available data.

Do I already need an advertising account with Meta?

No. If necessary, we will set up a meta account and advertising account together with you. Existing accounts can also be used.

Do you also create images, videos and texts?

Yes, as part of our advertising content service, images, videos, graphics and advertising texts can be created for your ads.

Discuss meta ads for your company

Tell us about your offer and your goals. The initial consultation is free of charge.

To the contact form
Send message Make an appointment

Ready for your new gig?

We accompany you from the idea to implementation. The initial consultation is free of charge.

Send messageMake an appointment