SEO and digital visibility explained clearly
Understand how technical foundations, useful content and local relevance support visibility. These guides explain SEO, generative search, metadata and structured data without promising rankings.
10 articles
Recommended starting point
Recommended starting point
What is SEO? Search engine optimisation explained
What SEO means, how organic search works and the roles of technology, content and measurement. A clear explanation for Swiss businesses.
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SEO and visibilityGEO and SEO: what is the difference?How SEO and GEO differ, the foundations they share and the limits of measurement. With examples of generative search and a practical checklist.
SEO and visibilityOptimise your Google Business Profile: the practical checklistCheck your Google Business Profile step by step: keep your name, categories, address, hours, images, reviews and responsibilities accurate and up to date.
SEO and visibilityHow long does SEO take?How long SEO takes depends on technology, content and competition. Find out which milestones make sense and how to assess progress.
SEO and visibilityPlanning internal linking for SEOPlan internal links that create clear paths through your website. With anchor text, link checks, examples and a checklist for a clear structure.
SEO and visibilityLocal SEO for Swiss businessesHow Swiss businesses can strengthen their local visibility with a genuine location, clear services, accurate profile details and meaningful measurement.
SEO and visibilityRegional pages for SEO: when are local pages useful?When do regions need their own pages? Review search intent, local content, overlaps and technical foundations with a clear checklist.
SEO and visibilityHow to write effective SEO titles and meta descriptionsWrite clear SEO titles and meta descriptions with search intent, relevant examples and a checklist for your business website.
SEO and visibilityStructured data explained simply Understand structured data, Schema.org and JSON - LD: choose suitable types, mark up visible content accurately and check errors systematically. 
SEO and visibilityTechnical SEO: the essential basicsTechnical SEO explained clearly: check crawling, indexing, canonicals, loading times and internal links, and set sensible priorities.
Topics in this category
- SEO basics
- GEO
- Technical SEO
- Local SEO
- Regional pages
- Internal links
- Metadata
- Structured data
Relevant services
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