Website analysis
Does your website make it easy for visitors to take the next step?
A website should provide information, create trust and guide interested parties to the appropriate action. We examine your website from the perspective of your visitors and show you in an understandable way what is already working well and where improvements can be made.
We systematically check your website - from the first impression to content and user guidance to technology - and summarize the results in an understandable way.
The first impression counts
We look at your website from the perspective of your visitors
Is it clear at first glance what your company offers? Can visitors find the most important information and know what to do next? A website analysis helps to systematically examine such questions.
01
Entry
The first screen area decides whether visitors stay.
02
Navigation
The menu navigation shows how logically visitors progress.
03
Performance overview
Offers should be recognizable at a glance.
04
Elements of trust
References, reviews and clear information create trust.
05
Contact option
The next step should never have to be searched for.
Your offer in one sentence
Performance A
Performance B
Performance C
01
Entry
The first screen area decides whether visitors stay.
Your offer in one sentence
Performance A
Performance B
Performance C
02
Navigation
The menu navigation shows how logically visitors progress.
Your offer in one sentence
Performance A
Performance B
Performance C
03
Performance overview
Offers should be recognizable at a glance.
Your offer in one sentence
Performance A
Performance B
Performance C
04
Elements of trust
References, reviews and clear information create trust.
Your offer in one sentence
Performance A
Performance B
Performance C
05
Contact option
The next step should never have to be searched for.
Your offer in one sentence
Performance A
Performance B
Performance C
Test fields
The most important areas at a glance
We look at these areas systematically during the analysis.
First impression and clarity
Is it easy to understand what offer the website is showing?
Structure and user guidance
Can visitors move logically from one piece of information to the next?
Content and comprehensibility
Are texts clear, relevant and aimed at the target group?
Design and trust
Does the appearance appear coherent and professional? Are important trust signals visible?
Contact and calls to action
Are contact options and next steps easy to find?
Mobile display
Does the website work pleasantly and clearly on smartphones and tablets?
Features
Do forms, booking options, multilingualism and other integrated elements work as intended?
Technical basics and SEO
Are important basics such as loading behavior, page titles, page structure and findability taken into account?
Interactive website audit
A website consists of many details
When scrolling, the example view switches through the areas of the test. The notices are formulated in general terms - they do not allege specific defects in a particular website.
01
Entry and navigation
The first impression and the path through the pages.
02
Performance page and content
Texts, structure and presentation of the offers.
03
Contact form or inquiry area
The path from information to inquiry.
04
Mobile view
The website on smartphone and tablet.
05
Search result and SEO basics
Page titles, descriptions and discoverability.
Your offer in one sentence
01
Entry and navigation
The first impression and the path through the pages.
Your offer in one sentence
02
Performance page and content
Texts, structure and presentation of the offers.
Performance side
Offer 1
Offer 2
03
Contact form or inquiry area
The path from information to inquiry.
Contact
04
Mobile view
The website on smartphone and tablet.
05
Search result and SEO basics
Page titles, descriptions and discoverability.
Your company – offers and services
Brief description of the offer in one or two sentences.
Performance in detail – your company
Brief description of the offer in one or two sentences.
Evaluation
You will receive concrete and prioritized next steps
After the analysis, we summarize the most important observations in an understandable manner. You'll receive recommendations that fit your website and your goals. This makes it clear which points can be addressed first and which optimizations make sense later.
Example visualization – no real customer data
Improve first
- Make contact options clearly visible on every page
- Clearly formulate the offer in the entry-level area
Meaningful optimization
- Streamline text on service pages
- Check loading time of large images
Save for later
- Consider additional language
- Create a blog or news section
Target group
For companies that want to get more out of their website
The analysis is suitable for existing websites that need to be checked or specifically improved. It can help when it is unclear why visitors do not inquire, when content or functions need to be revised, or when a well-founded assessment is desired before a major website relaunch.
Process
This is how the website analysis works
Four steps – from the target discussion to planning the next steps.
- 1
Discuss goals
We clarify what your website should achieve and which questions are important to you.
- 2
Check website
We look at structure, content, functions, mobile use and important technical basics.
- 3
Compile recommendations
You will receive an understandable overview with concrete and prioritized suggestions.
- 4
Plan next steps
We discuss which improvements make sense and how you can implement them.
Let's take a look at your website together
Find out how your website affects visitors and which improvements fit your goals.
Ready for your new gig?
We accompany you from the idea to implementation. The initial consultation is free of charge.