Online store improvements
in Zurich

We are transparent that support is provided from our base in Basel, digitally and by arrangement; we do not claim to have a branch in Zurich. The starting point is your existing shop with its content, orders and customer access. Changes are prepared, checked in a safe environment where the system allows, and only published after your approval.

Should the shop align more closely with the brand, support campaigns better or reduce basket abandonment? Each objective requires different materials, different dependencies and a different first step. The example selection shows how recommended areas and priorities shift depending on the objective. It is a demonstration, not a quotation. For your shop, planning is based on what is already in place, your campaign journeys and an agreed scope. Anyone who first wants to know which areas would benefit from improvement starts with the online store analysis; anyone who does not yet have a shop starts with online store creation.

The service is aimed at Zurich businesses with an existing online store that needs to be modernised, expanded or simplified without losing product data, orders or customer accounts. Typical starting points include a dated brand presence, campaign pages that do not match the shop, growing ranges without a clear structure or statistics that nobody trusts. The improvement service implements agreed measures; it replaces neither an assessment of the existing shop nor a rebuild. All three services are linked to one another on this page so that the distinctions remain clear.

A strong brand presence does not stop at the shop's boundary. We improve colours, fonts, imagery and the tone of guidance so that campaign pages, product pages and the basket maintain the same identity. Your corporate design remains the foundation; it is refined, not replaced. High - quality product presentation also means reliable information rather than empty promises, consistent images and a clear pricing structure. Designs are first shown in a safe environment where your system allows, and only go live after your approval. A more modern design does not promise a particular level of sales; it removes visible friction from the purchase journey.

The product name, description, images, price, variants, availability, delivery information and complementary products together determine whether interest turns into a purchase. In the example view, you can activate individual improvements and compare the page before and after. All content consists of illustrative examples without real product data. For your shop, approved information is used; missing images or text are documented as gaps, not quietly invented. Details such as consistent image descriptions and clear pricing are particularly important for premium ranges. Implementation follows the agreed scope and is subject to your approval.

Bundles, accessories and complementary products can increase basket value if they are clearly explained. In the example demo, you can put together a bundle comprising a main product, an additional item and an accessory, and see availability along with a bundle saving labelled as a demo value. It is an example, not a real offer. Product bundles and complementary products are system - dependent features and may require an extension; this must be checked before implementation. Vouchers and promotions also belong in this area: they must be applied transparently in the basket, otherwise they generate queries rather than sales.

Meta Ads and Google Ads bring visitors to a campaign landing page; if the journey breaks down there or on the product page, the advert has been wasted. We improve the connection between the promise made in the advert, the campaign landing page, the product page, the basket, checkout and confirmation. In the sample demo, you select a break in the journey and activate a possible improvement. No real advertising accounts are connected, and no impact is guaranteed. Which campaign features your system supports must be checked before implementation. Paid advertising remains a separate service; the improvements ensure that the shop handles campaign traffic properly.

Abandonment is a symptom, not a diagnosis. Common causes include delivery costs shown too late, unclear delivery times, confusing variants or a primary button that gets overlooked. We improve the basket so that quantities, options, subtotals and the next step are immediately clear. In the sample view, you correct typical problems step by step; the demo does not place an order. For your shop, we compare the basket with your confirmed delivery processes. Returning customers also benefit from easy - to - understand accounts and saved details, provided your system supports this.

Decisions need figures you can trust. We improve the measurement of key steps: visits, product views, basket actions, checkout starts, orders, abandonments and campaign sources. The sample view shows clearly labelled demo figures for today, this week, this month or the whole year. Tracking may only be used in accordance with the consent given and the data protection solution in place; names, email addresses, telephone numbers, addresses, payment details and form contents must never be sent to analytics services. We do not treat figures without a time period, source and comparison value as evidence, and we do not promise an increase in revenue.

What was easy to navigate with thirty products becomes a search with three hundred. We improve categories, collections and filters so that they reflect customers' needs rather than stockroom logic. Unavailable products are clearly labelled rather than appearing available to buy without any warning. The improvements also cover the rules for categorising new products in future, so that the structure grows with the range. Which filter and collection features your system and plan offer must be checked before implementation. A clear structure also supports the fundamentals of search engine optimisation, without any guarantee of a ranking.

Page titles, meta descriptions, product names, image descriptions and internal links are improved for the existing range, including the pages that receive campaign traffic. Duplicate content and outdated promotional pages are tidied up, and redirects are checked to preserve existing signals. In the sample demo, you edit a product page's details and see the local search preview. SEO concerns traditional organic search results; GEO concerns presenting information clearly for generative search systems; we distinguish both from paid advertising. We do not guarantee a ranking, a mention or a citation in any search system.

Not every improvement is equally urgent. In the sample matrix, you rank measures by impact and effort: a more visible primary button can be implemented quickly, while a new category structure needs preparation. The matrix does not generate an automatic quotation or revenue forecast. For your shop, we also take account of campaign dates, available content and technical dependencies. A prior online store analysis can provide evidence for the priorities; it is helpful but not a prerequisite. What matters is that every measure has a reason, a defined scope and a check before it goes live.

Even when a campaign is waiting, the rule remains: no unchecked changes directly to the live shop. The process remains the same: back up the existing setup and data, check dependencies, prepare, test in a safe environment where the system allows it, check the mobile view, basket and checkout, check redirects, assess tracking, obtain approval, publish and check the result. Not every system offers a complete test environment; where one is missing, we agree on a cautious approach with clear checkpoints. Existing orders, customer accounts, vouchers and product data remain protected throughout implementation.

Existing shops can be improved using systems including Shopify, Wix, WooCommerce, Squarespace, Webflow or Jimdo. Features differ between systems, may depend on the plan, and extensions may incur additional costs. Subscriptions and product bundles sometimes require dedicated extensions; changes to checkout may be restricted. We check existing customisations before making any changes. Switching systems is not automatically necessary and may require redirects and a secure data transfer. We make no promises about plan details; their current scope is checked against the providers' official information before the project begins.

Widmer & Kunz implements the agreed technical, design and content improvements. Responsibility for checking, completing and legally approving legal texts, tax details, product information, prices and mandatory information lies with your company or a qualified professional. We do not provide legal or tax advice. There is no guarantee of results, no promise of revenue and no guaranteed campaign impact. Where a measure encounters a system limitation, we explain the options openly rather than concealing the restriction.

We support your Zurich shop from our base in Basel: digitally, by telephone and by arrangement. We do not claim to have a branch in Zurich or invent local contacts. Discussions, drafts and approvals follow clearly agreed channels; access is provided only through a secure channel and with the minimum permissions necessary. Passwords must never be entered in forms, address bars or analytics tools. This way of working has served customers outside Basel for years and ensures that responsibility for your shop is always clear.