Onlinestore erstellen lassen
in Zurich
Zurich is a market where customers compare offers in seconds: an online store needs to convey your brand, provide a frictionless purchase journey and deliver the figures on which you base your decisions. Widmer & Kunz supports you transparently from Basel — we work together digitally and arrange in - person meetings when needed. We do not have an office in Zurich, and we state this so clearly because trust begins with honesty. Together with you, we plan product presentation, campaign pages, product bundles and connections to Meta Ads and Google Ads, so that the advert, product page and basket all tell a consistent story along the same journey.

Connect brand, purchase journey and evaluation
For businesses selling in Zurich, the size of the range matters less than how strongly the brand and campaigns support sales. A single - product store can support an individual campaign product, a niche store a clearly defined target audience, and a large online store a range intended to grow. Growth in particular needs a product structure that can grow with it without maintenance getting out of hand — we clarify at the outset which additions are foreseeable, so that the system does not need replacing shortly after launch.
Brand presence and high - quality product presentation
In the Zurich market, presentation determines that first second: high - quality images, consistent typography and a basket that fits the brand. We translate your corporate design guidelines into the shop and develop any missing foundations as a separate design service. The visual presence remains a means to an end — it should make purchasing easier, not just impress.
Produktdarstellung heisst bei markengeführten Sortimenten: Das Bild erzählt, die Angaben bestätigen, der Kaufknopf steht dort, wo die Entscheidung fällt. Wir stimmen Bildwelt, Tonalität und Kartenstil an einzelnen Beispielprodukten ab, bevor das ganze Sortiment folgt — so wird nicht to Wochen eine Richtung korrigiert, die von Anfang an nicht zu Ihrer Marke passte.
A brand's impact shows in the small details: the same visual language across all products, the same tone of voice in descriptions, and a basket that does not feel out of place. We document these decisions so that later additions follow them — your brand stays consistent even as the range grows.
Customers in Zurich often compare offers side by side: to compete, you need product presentation that makes quality immediately visible — large, uncluttered images rather than overloaded cards, precise details rather than empty phrases. We develop this presentation from your brand and test it on real examples before applying it to the entire range.
Campaign pages for products and promotions
People arriving via Meta Ads or Google Ads should not land on an arbitrary category page: campaign pages connect the advert to the exact product or promotion it promises. We plan these pages from the outset — with their own messaging, an appropriate offer and a direct route to the basket.
A campaign only works as a continuous journey: the advert makes a promise, the campaign page visibly delivers on it, and the product page leads to the purchase. If this journey breaks at any point, the advertising budget is wasted. That is why we design the journey as a whole and test it from the perspective of someone who has never seen your offer before.
Connections to advertising platforms are consent - based and agreed individually — there is no undisclosed transfer of data and no promises about ad delivery. We define what will be measured in advance, so that you can later assess which campaign is actually delivering results.
Kampagnenseiten eignen sich auch für zeitlich begrenzte Anlässe: eine saisonale Aktion, ein neues Produkt, ein besonderes Angebot. Wir richten sie so ein, dass Ihr Team sie to der Schulung selbst anpassen kann — Texte, Bilder und das verknüpfte Angebot — ohne dass jede Aktion ein neues Projekt auslöst.
From campaign to returning customer — the Zurich approach
Illustrative structure · no real orders or business figures
- 01
Campaign page and advert aligned
- 02
Product presentation within your brand world
- 03
Produktpaket zusammengestellt
- 04
Basket with a clear path through
- 05
Payment checked
- 06
Statistik ausgewertet
- 07
Next promotion planned
Product bundles and complementary products
Bundles bring together what belongs together — and increase basket value without inventing new products. Whether bundles have their own price, their own stock or simply group products together depends on the system and must be checked before implementation. Complementary products on the product page or in the basket follow the same principle: relevant rather than intrusive.
The demo lets you put together a bundle from three neutral sample products: with each selection, the labelled demo value and the list of included items change. This area is explicitly labelled as an example and is not a real offer. We check whether bundles can have their own price or stock in the specific system.
Damit Pakete im Alltag tragen, braucht es Regeln, die Ihr Team versteht: Welche Kombinationen sind sinnvoll, wann läuft eine Aktion aus, wer pflegt sie to ? Wir richten die vereinbarten Logiken ein und dokumentieren sie verständlich, damit Aktionen nicht zur Dauerbaustelle werden. Auch die Darstellung folgt Ihrer Marke — ein Paket sieht in der Anzeige, auf der Produktseite und im Warenkorb gleich aus.
Interactive online shop example
Vouchers, discounts and promotions
Prozentuale Rabatte, feste Beträge, Gutscheincodes, Mengenrabatte oder zeitlich begrenzte Aktionen: Die Möglichkeiten unterscheiden sich je to System und Tarif und sind vor der Umsetzung zu prüfen. Wir planen Aktionen so, dass sie zu Ihren Kampagnen passen und im Alltag pflegbar bleiben.
The demo lets you try out five types of discount — percentage, fixed amount, voucher code, volume discount and a time - limited promotion. The basket preview responds visibly to each choice. All amounts are demo values; nothing is saved, sent or calculated that could trigger a real order.
Promotions need an end point and clear responsibility: who activates them, who ends them, and what applies to orders already placed? We configure discount logic so that your team can manage it without us, and document the agreed rules. This keeps a promotion a tool rather than a permanent state that undermines your prices.
In the Zurich market, where comparison pressure is high, vouchers often provide the incentive for a first order — for example, as a code in a campaign. We plan these codes so that their impact remains measurable: you can later see in the reports which promotion actually generated orders.
Interactive online shop example
Possible uses in Zurich
Illustrative uses · not client references
- Brand - led product range
- Campaign product with its own page
- Growing product range with bundles
- Shop with strong imagery
- An offering with returning customers
- Existing shop in need of improvement
Analyse baskets, orders and campaigns
Revenue, orders, basket value and most - viewed products: we check which reports your system includes and what needs to be added before implementation. Connections to Meta Ads and Google Ads are consent - based and agreed individually — no undisclosed transfer of data.
In the demo, you change the reporting period for a sample set of statistics — today, this week, this month, the whole year — and see how revenue, orders, basket value and the most - viewed product respond. All figures are labelled as demo values: they show the type of analysis, not your future figures.
Reports are a basis for decisions, not an end in themselves: which campaign brings visitors who actually buy? Which product is viewed frequently but rarely ordered? Returning customers only become apparent over time — someone buying a second time is looking for reliability. We set up the reporting so that you can recognise this development, and discuss the findings at agreed intervals without interpreting a single good day as a trend.
Bringing baskets, orders and campaigns together in one analysis answers the most important question: which franc of advertising spend comes back as revenue? We set up measurement so that this question can be answered — based on consent and without making promises about things beyond our control.
Interactive online shop example
Kaufstrecke ohne Reibung
From product to basket, from basket to checkout: every step must work just as well on a phone as on a computer. Progress indicators, clear totals and straightforward quantity changes determine whether the purchase is completed.
Die Demo stellt drei Warenkorb - Varianten gegenüber — seitliche Fläche, kompakte Vorschau und vollständige Seite — inklusive Fortschrittsanzeige bis zur Bestellung. Sie legen Beispielprodukte hinein, passen Mengen an und entfernen Positionen wieder. Alles bleibt lokal: keine Bestellung, keine gespeicherten Daten, keine Schnittstelle.
Customers in Zurich often shop on the go — on the tram, during a break or between appointments. That is why we test the entire purchase journey on small screens: changing quantities, choosing a delivery method and confirming payment. What feels straightforward on a desktop must work just as well on a phone, otherwise sales are lost without anyone noticing.
Die Kaufstrecke endet für uns nicht am Zahlungsknopf: Die Bestellbestätigung, die Versand to richt und die Antwort auf die erste Rückfrage gehören zum selben Eindruck. Wir formulieren diese Nachrichten in Ihrer Tonalität, damit die Marke auch to dem Kauf konsistent bleibt.
Interactive online shop example
Checkout for returning customers
Checkout takes customers through contact details, delivery method, delivery address, payment method and a summary. Which payment options are available and how much the checkout can be customised depend on the system and provider — these need checking before implementation.
The demo takes you locally through the entire example journey — contact details, delivery method, delivery address, payment method, summary and local confirmation. A clearly visible notice above the final button states that no order will be placed. No entered information leaves the view, and no real payment provider is connected.
For returning customers, every step saved matters: saved details, recognisable payment options and a summary without surprises. We check which of these your system and chosen plan support before implementation — and we tell you openly if a request requires an extension. Before launch, the purchase journey is checked with a real test order.
Brand - led shops in particular lose sales at unexpected points: a delivery charge notice that only appears at the end, or a payment method that fails. We review the journey critically before launch and remove these points of friction before real customers encounter them.
Interactive online shop example
Shop formats for growing ranges
A single - product store for an individual campaign product, a niche store for a clearly defined target audience or a large online store for a growing range: the right format follows your offering and the maintenance work involved, not a blanket recommendation.
In the demo, you compare eight approaches — from a single - product store to subscriptions and improving an existing shop. Recommended pages, product structure, features, administrative workload and possible extensions visibly adapt. The selection is for guidance and is not a quotation.
Growing ranges create a particular requirement: the structure must accommodate new products without navigation or maintenance becoming unmanageable. That is why we design categories, variants and naming conventions for growth from the outset — so that the format does not dictate the system, but your offering determines both.
Preparation for growth is reflected in concrete decisions: categories that leave room for future product lines, imagery that can be applied to new products, and reports that remain readable even with larger volumes. We discuss with you how the range can realistically grow over the next few years and design the structure accordingly.
Interactive online shop example
How payment and delivery work together
Payment methods and delivery methods need to be considered together: express delivery with certain payment options, collection with advance payment or payment by invoice — the combinations must fit your processes. Unusual regional rules and delivery profiles need checking before implementation.
In der Demo stellen Sie beispielhafte Zahlungs - und Lieferarten zusammen und beobachten, wie sich die Zusammenfassung mit ihren gekennzeichneten Demowerten verändert. Es werden keine Zahlungsdaten erfasst und keine echten Anbieter angesprochen. Welche Kombinationen Ihr späteres System abbildet, prüfen wir vor der Umsetzung.
Expresslieferung, Abholung to Vereinbarung oder Versand mit Sendungsverfolgung: Jede Lieferart erzeugt Erwartungen, die Ihr Betrieb halten muss. Wir stimmen die angebotenen Wege mit Ihren tatsächlichen Abläufen ab und formulieren die Hinweise so, dass Kundschaft vor dem Kauf weiss, was sie erwartet. Ungewöhnliche Kombinationen aus Zahlung und Lieferung prüfen wir vor der Umsetzung.
For businesses in Zurich receiving campaign traffic, there is another consideration: a promotion can cause a sudden surge in order volume. Delivery promises must also withstand these peaks — that is why we align delivery information with your actual capacity, not the quietest day of the year.
Interactive online shop example
Individuelles Shopdesign statt Standardvorlage
Colours, the visual character of the typography, card styles and image formats follow your brand — not the other way round. Product presentation is crucial, especially for brand - led ranges: image first or information first, an uncluttered card or a sharply defined edge. We agree these decisions using examples before applying them to the entire range.
Die Demo legt die gestalterischen Stellschrauben offen: Farbe, Schriftwirkung, Kartenstil, Bildformat, Produktdarstellung und Knopfstil wirken sofort auf eine Beispiel - Produktkarte. So beurteilen Sie die Wirkung Ihrer Marke, bevor eine Zeile eingerichtet wird — eine lokale Spielwiese, keine Theme - Einstellung.
Interactive online shop example
Service areas at a glance
These areas are based on the existing online shop quotations, the online shop contract, the Wix shop quotation and the ecommerce coaching contract — without client names, confidential details, old prices or project-specific quantities. No function is promised unconditionally if it depends on the selected system, plan, provider or extension; these cases are marked “To be checked before implementation”.
- One Product Store
- A single product takes centre stage: a clear product page, a direct purchasing journey and straightforward administration. Suitable when the product range is deliberately kept small.
- Nischen Store
- A clearly defined product range for a specific target audience: a few categories, easy-to-understand variants and a maintenance workload that suits the team.
- Umfangreicher Onlinestore
- A larger product range with categories, filters, variants and structured administration. The scope and structure are based on the actual product data, not on a blanket product count.
- Individuelle Gestaltung
- The shop design follows your visual identity rather than a standard template: colours, typography, imagery and card styles are tailored to your brand.
- Corporate Design
- Existing guidelines for your logo, colours and fonts are applied to the shop. Any missing foundations can be developed as a separate design service.
- Responsive Darstellung
- Product views, the basket and the purchasing journey are checked on small and large screens so that making a purchase remains easy to follow on a phone too.
- Products and product data
- Product names, descriptions, prices and stock levels are taken from your confirmed documentation. We do not invent product data or prices.
- Product images and descriptions
- You or a commissioned specialist provide images and copy; we prepare them for the shop and ensure clear descriptions and appropriate image sizes.
- Variants
- Sizes, colours or versions are presented as easy-to-understand options, with suitable images and availability for each variant, provided the data is available.
- Categories and collections
- Products are organised into understandable groups that reflect how your customers find their way around — not your internal warehouse filing system.
- Filter
- Filters by attribute, price range or availability make large product ranges easier to navigate. Their scope and presentation depend on the chosen system — to be checked before implementation.
- Complementary products
- Suitable additional products can appear on the product page or in the basket. Exactly how they are displayed depends on the system — to be checked before implementation.
- Product bundles
- Several products can be offered as a package. Whether packages have their own price, their own stock levels or simply operate as bundles must be checked before implementation.
- Vouchers and discount codes
- Support for percentage discounts, fixed amounts, voucher codes or limited-time promotions varies depending on the system and plan — to be checked before implementation.
- Abonnementmodelle
- Recurring deliveries depend on the shop system, plan and payment provider. Whether and how subscriptions can be supported must be checked before implementation.
- Shopping cart
- The basket clearly shows products, quantities, subtotals and notes before customers proceed to checkout.
- Checkout
- The checkout process guides customers through contact details, delivery method and payment in clear steps. The extent of customisation depends on the system — to be checked before implementation.
- Zahlungsmethoden
- Cards, TWINT, payment by invoice or other payment methods require suitable providers and activation. Availability and terms must be checked before the project begins.
- Taxes based on confirmed client specifications
- We configure tax rates and rules according to your confirmed specifications. Professional verification is the responsibility of the business or a qualified specialist; we do not provide tax advice.
- Versandarten
- Standard shipping, express delivery or freight forwarding are aligned with your actual processes. Prices and delivery times come from the shipping provider, not from us.
- Delivery zones
- Delivery areas can be restricted or divided into tiers, for example to Switzerland or specific regions. Unusual geographical rules must be checked before implementation.
- Pickup
- Local collection requires a confirmed location, times when orders are ready for collection and a clear handover process. A business location is not automatically a public collection point.
- Domain and shop name
- We check your preferred addresses, set up the domain and connect it to the shop. The shop name follows your business, not the other way round.
- SSL
- An encrypted connection is a basic feature of every shop and is activated and checked during setup.
- Firmenmail als separate Leistung
- A dedicated email address for the domain is a service in its own right and is set up separately — it is not automatically part of the shop.
- Suchmaschinen Grundlagen
- Page titles, descriptions, clear URLs and indexable pages are taken into account during development. A position on Google can never be guaranteed.
- Produkt Metadaten
- Products receive clear titles and descriptions for search engines, derived from the visible content — no hidden information.
- Bildbeschreibungen
- Product images receive short, factual alternative text that conveys the same content to search engines as sighted users see.
- Analytics and statistics
- Orders, revenue and product views can be analysed. Which reports the system includes and what needs to be added must be checked before implementation.
- Marketing and tracking
- Connections to Meta Ads, Google Ads or analytics tools are consent-based and agreed individually — no undisclosed transfer of data.
- Training
- You learn the agreed tasks in your own shop: maintaining products, processing orders and updating content. The scope and dates are agreed.
- Handover
- At handover, you receive access credentials, clear instructions for the agreed tasks and a joint final check.
- Roles and access
- Who maintains products, who sees orders and who changes settings is governed by clearly defined access permissions — according to your areas of responsibility.
- Ongoing care
- Products, promotions and content need ongoing attention. What you handle yourself and what we support you with is agreed openly.
- Plattformkosten
- The shop system, plan, payment provider and extensions incur ongoing costs, which must be checked against official provider information before the project begins.
- Extensions and external services
- Apps and integrations with accounting, inventory management or newsletter systems extend the shop. Compatibility, costs and data flows must be checked before implementation.
Search engine basics for your shop
During creation, we consider the basics: meaningful product names, original product descriptions, page titles and meta descriptions, image descriptions and optimised image sizes, clear categories, internal links, technical indexability, structured product data where correctly supported, redirects when changes are made, clear URLs and content addressing purchase intent and information needs. A position on Google can never be guaranteed.
Shopsysteme im neutralen Vergleich
There is no universal winner: ease of use, design, product management, extensibility, maintenance effort, possible dependencies, suitability for simple or complex ranges, plan-dependent functions, external extensions and ongoing costs vary by system — and must be checked before the project begins. Current feature information must be checked against the providers' official documentation before publication. There is no partnership between Widmer & Kunz and the providers named.
- Shopify
- A standalone shop platform with managed infrastructure. Its operation and product management are geared towards commerce; design is based on themes, and extensions are provided through apps. Plan-dependent features and ongoing costs must be checked before the project begins.
- Shopify Systemseite
- Wix
- A website builder with shop functionality: design and website are closely integrated, and product management is designed for smaller ranges. Extensibility and plan-dependent shop features must be checked before the project begins.
- Wix Systemseite
- WooCommerce
- A highly customisable shop extension for WordPress. In return, updates, security and maintenance are more your own responsibility. Hosting, extensions and maintenance workload must be checked before the project begins.
- WooCommerce Systemseite
- Squarespace
- A design-focused platform with an integrated shop. Suitable for manageable product ranges with a strong visual presence; complex product logic and extensions must be checked before the project begins.
- Squarespace Systemseite
- Webflow
- A design tool with a shop option: extensive design freedom, with shop features offering their own defined scope. Suitability for simple or complex product ranges and ongoing costs must be checked before the project begins.
- Webflow Systemseite
- Jimdo
- A simple website builder with a shop for small product ranges and a quick start. Limitations relating to variants, extensions and external services must be checked before the project begins.
- Jimdo Systemseite
Potential strengths for your shop in Zurich
- Markenauftritt konsequent bis in den Warenkorb
- Campaign pages aligned with Meta Ads and Google Ads
- Product bundles and complementary products planned
- Analysis of baskets, orders and campaigns
- Encouraging returning customers through clear processes
- A structure that grows with expanding ranges
- High - quality product presentation with clear imagery
- Honest support from Basel, with no Zurich office
Legal and tax limitations
Widmer & Kunz can integrate technical elements and supplied content within the agreed scope. Checking, completeness and legal approval of legal texts, tax information, product information and mandatory disclosures are the responsibility of the company or a qualified specialist. Widmer & Kunz does not provide legal or tax advice.
We do not claim automatic legal compliance or make fixed statements about tax rates, withdrawal rights or legal obligations. We configure taxes according to your confirmed instructions; professional verification remains your responsibility or that of your specialist.
What we cannot honestly promise
Design and marketing are no guarantee of sales, and an online store does not guarantee a position on Google. Features tied to a plan, extension or provider — such as product bundles, certain discount rules, campaign measurement or subscriptions — must be checked before implementation and may require extensions or incur ongoing costs. Platform, app and provider costs, as well as advertising budgets, are additional to our work and must be clarified before the project begins using the providers' official information. Legal texts, tax information and mandatory disclosures remain your responsibility: we provide neither legal nor tax advice. You supply product descriptions, images and prices; we do not invent product data. We do not claim to have a location in Zurich.
Compare existing campaigns and product pages
If a shop or campaigns are already running, we first compare their performance: which product pages generate sales, where are purchases abandoned, and which adverts lead to which products? This informs the decision between building a new shop, making improvements or changing systems. Existing products and campaign structures can often be carried over — provided usable data and access are available.
Enquire about an online store for ZurichProject process for your online shop in Zurich
Approved images and substantiated product selling points
Brand - led ranges require particularly carefully prepared product data: approved images, substantiated product selling points, confirmed prices and variants. We check your materials for completeness and prepare them for the shop without inventing anything. An approved sample product serves as the starting point for imagery, tone of voice and structure before these are applied to the entire range.
Provide a clear handover for brand maintenance and promotions
At handover, you practise the agreed tasks in your own shop: maintaining products and promotions, adjusting campaign pages and reading statistics. You receive an easy - to - understand guide and clear access details. We discuss day - to - day brand management — which images, which texts, which promotions — so that your team can handle it independently.
Your questions about the online shop in Zurich
How closely can the shop be tailored to our brand?
The design follows your brand guidelines: colours, typography, imagery and card styles are carried across, while any missing foundations are developed as a separate design service. The limits depend on the chosen system and plan — we check them before implementation.
How do campaign pages work with Meta Ads and Google Ads?
A campaign page picks up on the exact promise made in the advert and leads directly to the relevant offer. The integration is consent - based and agreed individually; we make no promises about ad delivery.
Was zeigen die Statistiken konkret?
Depending on the system: revenue, orders, basket value, most - viewed products and campaign impact. We check which reports are included and what needs to be added before implementation — the demo on this page shows the type of presentation using clearly labelled demo values.
Can product bundles and vouchers be set up?
In principle, yes; the specific implementation depends on the system and plan and needs to be checked before implementation. We plan bundles and promotions so that they remain manageable day to day.
How do you prepare the shop for a growing product range?
With a structure that can accommodate growth: clear categories, well - maintained variants, consistent naming conventions and a maintenance approach that suits your team. We clarify foreseeable extensions before choosing the system.
Do you also support us on site in Zurich?
We work from Basel, digitally and with in - person meetings by arrangement. We do not have an office in Zurich — for us, that honesty is part of the service.
Wie gewinnen wir wiederkehrende Kundschaft?
Through reliable processes: easy - to - understand customer accounts, products that can be purchased again and fewer steps at checkout — insofar as the system supports them. We set up the agreed journeys and assess with you what works.
What ongoing costs are involved?
In addition to our work, there are costs for the platform, plan, payment provider, extensions and, where applicable, advertising budgets. Before the project starts, we review these items together using the providers' official information — we do not quote flat amounts because they depend on your setup.