Online store improvements
in Bern

Support is provided from our base in Basel, digitally and by arrangement; we do not claim to have a branch in Bern. The starting point is your existing shop, with its product data, orders and assigned responsibilities. Changes are prepared step by step, checked and published only after your approval, so that day - to - day operations continue without disruption.

Should product information be more complete, administration simpler or checkout clearer? Each goal requires different supporting materials and a different first step. The sample selection shows how recommended areas, priorities and dependencies change according to the goal. It is a demonstration, not a quotation. For your shop, planning is based on the existing setup and data and an agreed scope. Those who first want to find out which areas need improvement start with the online store analysis; those who do not yet have a shop start with online store creation. All three services are linked to one another on this page.

The service is aimed at businesses in Bern with an existing online store whose product data, orders and customer access need to be preserved. Typical starting points include incomplete product information, variants that prompt queries, documents that nobody can find, or administration in which it is unclear who approves what. The improvement service implements agreed measures step by step; it is neither purely an assessment nor a new build. Particularly when several people work on the shop, a clear structure matters more than a new look alone.

We improve product names, descriptions, technical details and mandatory text so that customers and the team use the same reliable information. Existing product data is retained and supplemented, not replaced; missing details are documented as gaps and confirmed by you or a specialist. You remain responsible for the factual accuracy of product information; we ensure that it is presented clearly and consistently. A well - structured data foundation also supports the fundamentals of search engine optimisation and reduces queries before they arise.

A category must reflect customers' needs, not the internal filing system. In the sample demo, you create categories, activate filters, group products and label unavailable items; the improved structure becomes visible immediately. For your shop, we also define the rules for categorising new products, so that the structure remains intact when the next delivery arrives. Which filtering and grouping features your system and plan offer must be checked before implementation. Unexplained duplicate products and sold - out items that remain available to buy without any warning are also tidied up.

Variants are a common cause of queries and incorrect orders. We improve labels for colour, size, material and version so that they can be understood without industry knowledge, and align them with images, stock levels and basket contents. In the sample demo, colour, size and material change the image, demo price and availability; you also see how an unclear variant is given a more understandable name. Whether variant - specific notes and stock levels are technically possible depends on the system and configuration and is checked before implementation.

Instructions, data sheets and certificates should be clearly visible alongside the product, not tucked away in a hidden download area. We improve how documents are assigned so that customers find the right document in the right place and your team knows which document belongs to which product. Outdated versions are labelled or removed so that nobody works with incorrect information. You remain responsible for the accuracy of the documents' content; we ensure that they are easy to find and clearly named. Which download features your system offers must be checked before implementation.

What appears in the basket must match the product being ordered: variant, quantity, delivery method and price. We improve the basket so that these details are immediately clear and quantities can be changed effortlessly. In the sample view, you correct typical problems step by step; the demo does not place an order or save anything. For your shop, we compare the basket with your team's actual ordering processes. Unexpected additional costs are explained early or removed if they are unjustified.

A clearer checkout removes unnecessary steps, not essential information. We assess the justification for every field: your shipping or invoicing process genuinely needs some information; those fields stay and are clearly explained. In the local demo, you remove unnecessary fields, add guidance and improve the sequence without anything being saved or ordered. Changes to the checkout may be restricted depending on the system; this is clarified in advance. Payment options are subject to assessment, not promised integrations; their availability depends on the provider, country and plan.

An order passes through several stages from receipt to dispatch. We improve order management so that statuses are clearly named and your team can see which step comes next and who is responsible for it. Unclear intermediate statuses lead to duplicated work and delayed replies to customers. The improvements also cover the notifications your system sends when statuses change, provided these can be customised. For businesses in Bern with several departments, it is also worth having a written handover rule: from which status is an order considered checked, who may cancel it, and who responds to queries? We document these rules clearly so that they remain effective even when individual team members are absent. The status models and notifications available must be checked before implementation.

When several people work on the shop, tasks need to be clear: who maintains products, who edits variants, who manages orders, and who approves content? In the sample demo, you assign tasks to demo roles; no real user accounts are created and no actual permissions are changed. For your shop, we set up roles and access only with your approval and document who is responsible for each area. Arrangements for login credentials are made through a secure channel, and credentials are never transmitted through forms, address bars or analytics tools.

An operating shop cannot afford months of rebuilding. We implement agreed improvements in sensible stages: first, those that deliver results with low risk, then the more complex areas. Each stage is prepared, tested in a safe environment where the system allows, approved by you and only then published. The existing data and setup are backed up before each stage; orders, customer accounts and product data remain protected. Not every system provides a complete test environment; where one is unavailable, we agree on a cautious approach with clear checkpoints.

A missing variant description and a new category structure differ in terms of effort, risk and dependencies. In the sample matrix, you rank improvements by impact and effort; it does not generate an automatic quotation. For your shop, we also take into account your team's capacity, the approvals required and technical dependencies. A previous online store analysis can substantiate the priorities; it is helpful but not a prerequisite. What matters is that every measure has a rationale, a defined scope and a check before it goes live.

Prioritised measures become a clear plan: preparation, backup, implementation, testing, approval, publication and review. In the sample demo, you select three improvements and see how such a plan is built locally. It is a sample plan, not a binding project schedule. For your shop, the sequence and effort depend on dependencies, the content required and your approvals. The plan also specifies which tasks your team will handle themselves after handover and where training would be useful.

Improved administration is only useful if your team can use it. We hand over the modified areas in line with your staff's actual tasks: maintaining products, editing variants, managing orders and approving content. The scope of training is agreed separately and depends on the project implemented. Existing instructions are updated or new ones created so that knowledge does not remain tied to individuals. The aim is an administration setup that your team can confidently manage themselves without needing external help for every small task.

Widmer & Kunz implements agreed technical, design and content improvements. Responsibility for checking, completing and legally approving legal texts, tax details, product information, prices and mandatory information rests with your company or a qualified professional. We do not provide legal or tax advice and do not promise automatic legal compliance. Nor does this service include guaranteed results or promises of a fixed level of sales. Where a measure encounters a system limitation, we say so openly and present alternatives.