Onlinestore erstellen lassen
in Bern
Businesses in Bern value reliability — and that is exactly what a good online store relies on: structured product information, properly presented variants, documents in the right place and an administration system your team can manage without a training marathon. Widmer & Kunz supports you from Basel: we work together digitally and arrange in - person meetings when needed. We do not claim to have a branch in Bern. Together with you, we plan categories, variants, downloads, roles and approvals so that customers and your team find the same clear organisation. Our benchmark: we would rather have a shop that is still maintained and up to date in two years than one that showcases everything at launch and is then left abandoned.

Organise your range and administration
For product ranges in Bern, product diversity and maintenance effort determine the right type of shop. A one - product store supports a single offering, a niche store a clearly defined range, and a comprehensive online store large product ranges with categories and filters. Ranges with many variants and supporting documents in particular need a structure that can accommodate growth: consistent records, clear categories and defined responsibilities. We clarify at the outset who maintains what — so that the shop does not become a permanent work in progress.
Strukturierte Produktinformationen als Fundament
Before we design, we organise: what information belongs with every product, which categories support the range, and which documents go with which item? This organisational work prevents a shop from becoming confusing over time. It is not an additional service, but the starting point for every robust shop.
Our product information follows a fixed structure: what is it, who is it for, what distinguishes the versions, and what needs to be known before purchase? We define this structure with you and apply it consistently so that the range feels coherent. We do not add information you have not confirmed — it remains visible as an outstanding item until it is available.
A good structure grows with you: new products find their place without the navigation having to be rebuilt, and outdated entries can be found and tidied up. To achieve this, we define review cycles and responsibilities — who checks which category when, and who is allowed to create new ones. This organisation is unremarkable, but it determines whether the shop will still be easy to understand in two years.
For businesses in Bern with several departments or locations in the canton, this organisation has another benefit: everyone works with the same records rather than keeping parallel lists. The structure is defined once and then supports product maintenance, order processing and analysis alike.
Die Demo zeigt, wie Kundschaft ein geordnetes Sortiment eingrenzt: Sie filtern drei neutrale Beispielprodukte to Eigenschaft, Preisbereich und Verfügbarkeit und sehen, wie die Übersicht reagiert. Es werden keine echten Kundendaten verwendet; der Umfang echter Filter ist vor der Umsetzung zu prüfen.
Interactive online shop example
Straightforward product maintenance
A product needs information that leaves no need for follow - up questions: name, description, price, images, availability, category and visibility. We take your confirmed materials and put them into a consistent format. Missing information is not invented but identified as outstanding.
The demo makes maintenance tangible: you change the name, description, demo price, variant, availability, category and visibility of a neutral sample product and see every change directly in the preview. Nothing is saved or sent — this is exactly how straightforward your team's work should feel later on.
For teams in Bern where different people take turns editing, this simplicity is crucial: someone who only occasionally updates a product should not have to learn the ropes again every time. We set up the input forms so that the important fields come first and special cases do not get in the way.
Interactive online shop example
Possible uses in Bern
Illustrative uses · not client references
- Range with many variants
- Products with documents and downloads
- Orders handled by several team members
- Existing shop with maintenance problems
- Katalog, der online geht
- Offering with clearly defined responsibilities
Represent categories and variants clearly
Sizes, colours or versions should be presented in an easy - to - understand selection — with suitable images and availability for each variant, provided the data is available. We record which combinations you offer and use them to build a structure your team can maintain without needing help with every change.
The demo lets you try different sizes and colours: the image, availability and clearly labelled demo price update immediately, and a deliberately unavailable combination shows how honestly the shop handles gaps. The selection remains local and does not change any real stock.
For ranges with many versions, a binding naming convention is worthwhile: each variant has the same name everywhere — in the shop, on the invoice and in the warehouse. We agree this naming with you and check how many variants per product the system can display clearly. Anything beyond that is checked specifically before implementation rather than promised across the board.
An example from everyday business in Bern: a workwear business carries sizes, colours and versions — without a naming convention, these turn into dozens of inconsistent entries. With a fixed rule, every combination remains unambiguous, and new staff can maintain them without any familiarisation time.
Interactive online shop example
Documents and downloads alongside the product
Grössentabellen, Pflegehinweise, Montageanleitungen oder Sicherheitsdatenblätter: Viele Produkte brauchen Unterlagen, die Kundschaft vor oder to dem Kauf einsehen will. Wir verbinden Dokumente sichtbar mit den passenden Produkten, statt sie in einer versteckten Download - Sammlung verschwinden zu lassen.
You confirm the content and whether it is permissible — we take care of the technical format: sensible file formats, clear names and updates in one place. When a document changes, the change should happen once and take effect everywhere the document is linked.
Auch hier gilt Ordnung vor Menge: Wir legen mit Ihnen fest, welche Unterlagen zu welchen Produkten gehören und wer sie aktuell hält. So bleibt die Dokumentenlage auch to Jahren to vollziehbar, statt mit jeder Ergänzung unübersichtlicher zu werden.
Businesses in Bern that provide advice know the situation: customers call because a data sheet is missing or instructions are out of date. If the documents are properly linked to the product, the shop answers these questions itself — giving your team more time for advice that genuinely needs a conversation.
In the demo, you put together a bundle from three neutral sample products — for example, a product with matching accessories. The clearly labelled demo value and the included items update with every selection; the area is marked as an example and is not a real offer. We check in the specific system whether bundles can have their own price or stock.
Interactive online shop example
Roles, approvals and responsibilities
In teams with several editors, permissions determine whether things stay calm or descend into chaos: who maintains products, who processes orders, who changes settings, and who approves new content? We set up access with clear permissions and document responsibilities in writing — nobody sees more than necessary, and nobody bears responsibility without access.
We deliberately keep approval processes lean: a small editorial team needs different workflows from a larger team. We check which roles and approval levels the chosen system provides before implementation and adapt the processes to your actual team size.
This organisation pays off day to day: if a price change can only be made by the person responsible, conflicting information does not arise. And if someone is unavailable, it is documented who takes over — the shop does not depend on a single person.
Freigaben regeln wir dort, wo sie tatsächlich gebraucht werden: Ein neues Produkt kann eine Prüfung durchlaufen, bevor es sichtbar wird; eine Preiskorrektur dagegen soll ohne Umweg möglich sein. Wir richten die Freigabewege to Ihrer Teamgrösse ein — so viel Kontrolle wie nötig, so wenig Hürden wie möglich.
Vom ungeordneten Bestand zum klaren Bestellablauf — der Berner Weg
Illustrative structure · no real orders or business figures
- 01
Sortiment erfasst
- 02
Organised categories and variants
- 03
Dokumente verbunden
- 04
Defined roles and approvals
- 05
Bestellablauf geregelt
- 06
Testbestellung bestanden
- 07
Training delivered and maintenance handed over
Basket and structured order processes
An easy - to - understand basket shows products, quantities and totals before checkout. Behind it are the order processes: who sees new orders, who handles them, and which statuses are available? We set up these processes around your responsibilities.
In the demo, you see the basket in three formats with a progress indicator: a side panel, a compact preview and a full page. Sample products can be added, their quantities changed and then removed again. Everything stays within this view — no order is placed and no data is saved.
Hinter jedem Warenkorb steht ein Bestellablauf in Ihrem Betrieb: Eine Bestellung geht ein, jemand wird be to richtigt, jemand packt, jemand übergibt oder versendet. Wir richten Stati und Be to richtigungen so ein, dass dieser Ablauf für Ihr Team to vollziehbar bleibt — mit klaren Zuständigkeiten statt verteilter Verantwortung. Was das System an Stati mitbringt, prüfen wir vorab.
Structured order processes only show their value at volume: if ten orders come in on one day instead of two, it must be clear which are paid, which are packed and which are on their way. We set up the status logic so that it also holds up on days like these — and document what each status means.
Interactive online shop example
Straightforward day - to - day administration
Der Kaufabschluss führt durch Kontaktangaben, Lieferart, Versandadresse, Zahlungsmethode und Zusammenfassung. Auf der anderen Seite steht Ihre Verwaltung: Bestellungen, Stati, Be to richtigungen. Beide Seiten gehören zusammen geplant, damit aus einem Kauf keine Sucherei wird.
The demo takes you step by step through a local sample journey — from contact details through delivery option and delivery address to payment method, summary and local confirmation. Above the final button, it explicitly states that no order will be placed. Nothing is saved, sent or passed to a real interface.
Die Verwaltung im Alltag entscheidet, ob ein Shop Freude oder Arbeit macht: Bestellungen finden, Zahlungsstände erkennen, Lieferungen auslösen, Fragen beantworten. Wir richten die Oberflächen so ein, dass Ihr Team diese Aufgaben ohne Schulungsmarathon übernimmt, und dokumentieren die vereinbarten Schritte. Gerade Bestellabläufe zeigen erst im echten Betrieb, ob Stati und Be to richtigungen passen — deshalb planen wir to den ersten Wochen eine gemeinsame Nachbesprechung ein.
Straightforward administration also means that people who rarely work in the shop can still find their way around. We label processes in everyday language rather than technical terms and place brief guidance directly alongside the tasks. This keeps maintenance a secondary task that fits around your main business.
Interactive online shop example
Analysis and transfer of existing content
If a shop or catalogue is already running, we start with analysis: which products are viewed, where are purchases abandoned, and which maintenance steps take time? Revenue, orders and basket value provide clues — we check which reports your system includes before implementation.
The demo illustrates what this kind of reporting looks like: revenue, orders, basket value and the most - viewed product switch between today, this week, this month and the whole year. All figures are clearly labelled demo values — an illustration, not a measurement of your shop.
When transferring existing content, we look closely: which product data is current, which is outdated, and which documents are missing? We organise the existing material, transfer what works and identify what needs to be created afresh. This means the decision between a new build, improvements and a change of system is based not on gut feeling but on your own existing material.
The analysis also provides the foundation for the new structure: which categories are actually visited, which variants are purchased, and which documents are downloaded? Anything nobody uses does not have to be migrated — the transfer is an opportunity to streamline the existing content rather than carry everything into the new shop unchecked.
Interactive online shop example
Training on products and orders
The training is for the people who will run the shop afterwards: creating and editing products, maintaining variants, processing orders and replacing documents. We practise every agreed task in your own shop — not in an abstract test environment.
We also set out roles and responsibilities in writing, including who provides cover during absences. The aim is for your company to manage day - to - day maintenance successfully — without lasting dependence on us or knowledge being concentrated in a single person.
The training ends with a practical exercise: your team creates a new product, processes an order from start to finish and replaces a document — all in your own shop, with guidance throughout. The handover is only complete once these steps have been mastered.
The type of shop your team can manage
A single - product shop for one offering, a niche shop for a clearly defined range, or a comprehensive online shop with categories and filters: the right format depends on your range and the maintenance workload your team can sustain.
In the demo, you choose one of eight directions and see how the recommended pages, product structure, features, administration workload and possible extensions change accordingly. The selection provides a starting point for discussion and is not a quotation.
Gerade bei umfangreichen Sortimenten lohnt der ehrliche Blick auf den Pflegeaufwand: Jede Kategorie, jede Variante und jedes Dokument will gepflegt sein. Wir empfehlen deshalb die Form, die Ihr Team dauerhaft tragen kann — nicht die grösstmögliche. Ein Shop, der gepflegt wird, wirkt verlässlicher als einer, der bei der Eröffnung alles verspricht und da to verwaist.
Diese Empfehlung fällt bei uns nicht to Umsatzchance, sondern to Tragbarkeit: Ein kleinerer Shop, den Ihr Team souverän pflegt, bringt mehr als ein Grossprojekt, das to der Übergabe liegen bleibt. Wenn das Sortiment wächst, wächst die Struktur mit — dafür ist sie von Anfang an ausgelegt.
Interactive online shop example
Service areas at a glance
These areas are based on the existing online shop quotations, the online shop contract, the Wix shop quotation and the ecommerce coaching contract — without client names, confidential details, old prices or project-specific quantities. No function is promised unconditionally if it depends on the selected system, plan, provider or extension; these cases are marked “To be checked before implementation”.
- One Product Store
- A single product takes centre stage: a clear product page, a direct purchasing journey and straightforward administration. Suitable when the product range is deliberately kept small.
- Nischen Store
- A clearly defined product range for a specific target audience: a few categories, easy-to-understand variants and a maintenance workload that suits the team.
- Umfangreicher Onlinestore
- A larger product range with categories, filters, variants and structured administration. The scope and structure are based on the actual product data, not on a blanket product count.
- Individuelle Gestaltung
- The shop design follows your visual identity rather than a standard template: colours, typography, imagery and card styles are tailored to your brand.
- Corporate Design
- Existing guidelines for your logo, colours and fonts are applied to the shop. Any missing foundations can be developed as a separate design service.
- Responsive Darstellung
- Product views, the basket and the purchasing journey are checked on small and large screens so that making a purchase remains easy to follow on a phone too.
- Products and product data
- Product names, descriptions, prices and stock levels are taken from your confirmed documentation. We do not invent product data or prices.
- Product images and descriptions
- You or a commissioned specialist provide images and copy; we prepare them for the shop and ensure clear descriptions and appropriate image sizes.
- Variants
- Sizes, colours or versions are presented as easy-to-understand options, with suitable images and availability for each variant, provided the data is available.
- Categories and collections
- Products are organised into understandable groups that reflect how your customers find their way around — not your internal warehouse filing system.
- Filter
- Filters by attribute, price range or availability make large product ranges easier to navigate. Their scope and presentation depend on the chosen system — to be checked before implementation.
- Complementary products
- Suitable additional products can appear on the product page or in the basket. Exactly how they are displayed depends on the system — to be checked before implementation.
- Product bundles
- Several products can be offered as a package. Whether packages have their own price, their own stock levels or simply operate as bundles must be checked before implementation.
- Vouchers and discount codes
- Support for percentage discounts, fixed amounts, voucher codes or limited-time promotions varies depending on the system and plan — to be checked before implementation.
- Abonnementmodelle
- Recurring deliveries depend on the shop system, plan and payment provider. Whether and how subscriptions can be supported must be checked before implementation.
- Shopping cart
- The basket clearly shows products, quantities, subtotals and notes before customers proceed to checkout.
- Checkout
- The checkout process guides customers through contact details, delivery method and payment in clear steps. The extent of customisation depends on the system — to be checked before implementation.
- Zahlungsmethoden
- Cards, TWINT, payment by invoice or other payment methods require suitable providers and activation. Availability and terms must be checked before the project begins.
- Taxes based on confirmed client specifications
- We configure tax rates and rules according to your confirmed specifications. Professional verification is the responsibility of the business or a qualified specialist; we do not provide tax advice.
- Versandarten
- Standard shipping, express delivery or freight forwarding are aligned with your actual processes. Prices and delivery times come from the shipping provider, not from us.
- Delivery zones
- Delivery areas can be restricted or divided into tiers, for example to Switzerland or specific regions. Unusual geographical rules must be checked before implementation.
- Pickup
- Local collection requires a confirmed location, times when orders are ready for collection and a clear handover process. A business location is not automatically a public collection point.
- Domain and shop name
- We check your preferred addresses, set up the domain and connect it to the shop. The shop name follows your business, not the other way round.
- SSL
- An encrypted connection is a basic feature of every shop and is activated and checked during setup.
- Firmenmail als separate Leistung
- A dedicated email address for the domain is a service in its own right and is set up separately — it is not automatically part of the shop.
- Suchmaschinen Grundlagen
- Page titles, descriptions, clear URLs and indexable pages are taken into account during development. A position on Google can never be guaranteed.
- Produkt Metadaten
- Products receive clear titles and descriptions for search engines, derived from the visible content — no hidden information.
- Bildbeschreibungen
- Product images receive short, factual alternative text that conveys the same content to search engines as sighted users see.
- Analytics and statistics
- Orders, revenue and product views can be analysed. Which reports the system includes and what needs to be added must be checked before implementation.
- Marketing and tracking
- Connections to Meta Ads, Google Ads or analytics tools are consent-based and agreed individually — no undisclosed transfer of data.
- Training
- You learn the agreed tasks in your own shop: maintaining products, processing orders and updating content. The scope and dates are agreed.
- Handover
- At handover, you receive access credentials, clear instructions for the agreed tasks and a joint final check.
- Roles and access
- Who maintains products, who sees orders and who changes settings is governed by clearly defined access permissions — according to your areas of responsibility.
- Ongoing care
- Products, promotions and content need ongoing attention. What you handle yourself and what we support you with is agreed openly.
- Plattformkosten
- The shop system, plan, payment provider and extensions incur ongoing costs, which must be checked against official provider information before the project begins.
- Extensions and external services
- Apps and integrations with accounting, inventory management or newsletter systems extend the shop. Compatibility, costs and data flows must be checked before implementation.
Shopsysteme im neutralen Vergleich
There is no universal winner: ease of use, design, product management, extensibility, maintenance effort, possible dependencies, suitability for simple or complex ranges, plan-dependent functions, external extensions and ongoing costs vary by system — and must be checked before the project begins. Current feature information must be checked against the providers' official documentation before publication. There is no partnership between Widmer & Kunz and the providers named.
- Shopify
- A standalone shop platform with managed infrastructure. Its operation and product management are geared towards commerce; design is based on themes, and extensions are provided through apps. Plan-dependent features and ongoing costs must be checked before the project begins.
- Shopify Systemseite
- Wix
- A website builder with shop functionality: design and website are closely integrated, and product management is designed for smaller ranges. Extensibility and plan-dependent shop features must be checked before the project begins.
- Wix Systemseite
- WooCommerce
- A highly customisable shop extension for WordPress. In return, updates, security and maintenance are more your own responsibility. Hosting, extensions and maintenance workload must be checked before the project begins.
- WooCommerce Systemseite
- Squarespace
- A design-focused platform with an integrated shop. Suitable for manageable product ranges with a strong visual presence; complex product logic and extensions must be checked before the project begins.
- Squarespace Systemseite
- Webflow
- A design tool with a shop option: extensive design freedom, with shop features offering their own defined scope. Suitability for simple or complex product ranges and ongoing costs must be checked before the project begins.
- Webflow Systemseite
- Jimdo
- A simple website builder with a shop for small product ranges and a quick start. Limitations relating to variants, extensions and external services must be checked before the project begins.
- Jimdo Systemseite
Legal and tax limitations
Widmer & Kunz can integrate technical elements and supplied content within the agreed scope. Checking, completeness and legal approval of legal texts, tax information, product information and mandatory disclosures are the responsibility of the company or a qualified specialist. Widmer & Kunz does not provide legal or tax advice.
We do not claim automatic legal compliance or make fixed statements about tax rates, withdrawal rights or legal obligations. We configure taxes according to your confirmed instructions; professional verification remains your responsibility or that of your specialist.
Search engine basics for your shop
During creation, we consider the basics: meaningful product names, original product descriptions, page titles and meta descriptions, image descriptions and optimised image sizes, clear categories, internal links, technical indexability, structured product data where correctly supported, redirects when changes are made, clear URLs and content addressing purchase intent and information needs. A position on Google can never be guaranteed.
What we cannot honestly promise
Product responsibility remains with your company: you or a qualified professional supply and check text, images, prices, tax information and mandatory particulars — we provide neither legal nor tax advice. An online shop guarantees neither sales nor a Google ranking. Features tied to a particular plan or extension — such as filters, approval workflows, product bundles or specific payment methods — must be checked before implementation and may incur ongoing costs. Platform costs and provider terms must be clarified before the project begins, using official information. We do not have a branch in Bern.
Potential strengths for your shop in Bern
- Structured product information that leaves no questions unanswered
- Categories and variants with consistent, agreed naming rules
- Documents and downloads clearly displayed alongside the product
- Roles, approvals and responsibilities set out in writing
- Straightforward administration without endless training
- Training on products and orders in your own shop
- Analysis and transfer of existing content
- Support from Basel, with no claim of a Bern branch
Consistent records and permitted documents
Consistent records are essential for structured ranges: descriptions following the same format, confirmed prices, up - to - date variants and documents that are permitted for use. We check your data for completeness and organise it in a format your team can maintain. Documents and downloads — such as size charts or care instructions — are clearly linked to products; you confirm their content.
Project process for your online shop in Bern
Identify specific maintenance problems in the product range
If you already have a shop or catalogue, we identify the specific maintenance problems: which product details are outdated, which orders take unnecessary time, and where are responsibilities unclear? This informs the decision to rebuild, improve or change systems. Existing products and documents can often be carried over — provided the data is usable.
Enquire about an online shop for BernTrain your product team for everyday editing tasks
The training is for your product team: creating and editing products, maintaining variants, processing orders and replacing documents. We practise the agreed tasks in your own shop and set out roles and responsibilities in writing. The aim is for your company to manage day - to - day maintenance successfully — without lasting dependence on us.
Your questions about the online shop in Bern
Wie bringen Sie Ordnung in unsere Produktdaten?
Together, we define a consistent structure — name, description, price, variants, images and documents — and organise your approved material accordingly. Missing information is flagged as an outstanding item, not invented.
Can documents and downloads be linked?
Yes, documents such as size charts or care instructions can be clearly linked to products. You confirm their content and whether they may be used; we handle the technical format and centralised updating.
How are roles and responsibilities organised?
We set up access with clear permissions and record in writing who maintains products, processes orders, changes settings and approves content. We check in advance which roles the system supports.
How easy will administration be for our team to understand?
We configure the interfaces so the agreed tasks can be carried out without endless training, and document the steps. During training, your team practises each task in your own shop.
Can existing content be carried over?
Yes, provided usable data is available. We analyse the existing material, carry over what is current and identify what needs to be standardised or created afresh.
Betreuen Sie uns in Bern vor Ort?
We work together digitally and arrange in - person meetings when needed. We are based in Basel; we do not claim to have a branch in Bern — and deliberately make that clear.
Is training included?
Yes. Training in your own shop is part of the handover and covers the agreed tasks — products, variants, orders and documents.
What ongoing costs are involved?
The shop system, pricing tier, payment provider and extensions involve recurring costs that depend on your specific setup. We clarify these before the project begins using official provider information, rather than quoting blanket figures.