Onlinestore erstellen lassen
in Basel
Basel brings together a border region, three languages and a dense local retail landscape — an online store here needs to do more than serve as a catalogue with a buy button. Widmer & Kunz is based in Basel: face - to - face meetings are possible by arrangement, and we also coordinate designs and product data digitally. Before any design work begins, we clarify the operational questions: what do you sell, in which versions, and to whom — in the neighbourhood, in the city or throughout Switzerland? Are goods handed over in person or shipped, and who handles incoming orders day to day? These answers form the basis of a shop that reflects your business rather than forcing it into a template.

Plan the product range and handover together
We do not choose between a one - product store, a niche store and an extensive online store on gut instinct: we look at your product range, customers and the maintenance workload you can realistically manage. Basel often calls for a particular approach — combining a company website with an online store, because many businesses need to build trust before they sell. If you only want to provide information, you do not need a shop system; if you want both, you plan both presences as a single whole from the outset.
Support directly from Basel
We are based in Basel — on this page, that is not a marketing phrase but our everyday working reality: at an agreed appointment, we can examine a sample product together, assess images and compare variants. This direct work with the actual item prevents the product range and design from being planned at cross - purposes. An appointment always remains an agreed arrangement, not a promise of unlimited support.
After every meeting, you receive a written summary: what will be prepared, what you will contribute and what is deliberately left open. We clearly distinguish between the basic structure and optional additions. You provide legal content, tax details and mandatory information and arrange for professional review where necessary — neither a shop system nor a template replaces this responsibility.
Especially with a first shop of your own, this proximity reduces a common risk: expectations and the actual workload do not drift apart, because questions are resolved around the table rather than getting lost in a queue. Those who prefer to work digitally receive the same process via screen sharing — the care remains, without the journey.
Basel is also a city of short distances: progress can be discussed spontaneously, and a sample product can be dropped off at short notice. We use this flexibility when it helps the project — but it never replaces the written agreement that sets out the scope and responsibilities.
Possible uses in Basel
Illustrative uses · not client references
- Local retail with personal handover
- Mehrsprachiges Angebot an der Grenze
- Combination of website and shop
- Regional sales with shipping throughout Switzerland
- Bestehender Katalog, der online geht
- Schrittweise wachsendes Sortiment
Welche Shopform zu Ihrem Basler Betrieb passt
A single - product shop focuses everything on one offering, a niche shop serves a clearly defined audience, and a large online shop organises a broader range with categories and filters. In Basel, hybrid models are also common: the shop on a corner in Kleinbasel that also dispatches orders, or the studio offering both handmade pieces and courses.
In the demo, you choose a direction — from a single - product shop to improving an existing shop. The recommended pages, product structure, features, administrative workload and possible extensions then change accordingly, along with a sensible next step. The selection is no substitute for advice: it outlines possible directions and is not a quotation.
Interactive online shop example
Product data in German, English and French
A product sells through clear information: name, description, price, images, availability and category. We take your approved materials and prepare them so that customers can make decisions quickly. Missing text or unresolved image rights are not replaced with invented information.
In the demo, you edit a neutral example product: name, description, a clearly labelled demo price, variant, availability, category and visibility. Every change appears immediately in the shop preview alongside it. Nothing is saved or sent — allowing you to get a realistic sense of the ongoing maintenance before your first data record is created.
Basel grenzt an Frankreich und Deutschland, und viele Betriebe verkaufen entsprechend mehrsprachig. Wir planen Produkttexte von Anfang an in allen gewünschten Sprachen: Deutsch, Englisch und Französisch brauchen jeweils gepflegte Formulierungen, keine automatische Vervielfältigung. Wir klären, wer Übersetzungen liefert und wer Änderungen to führt, damit keine Sprachversion veraltet. Ob Ihr Wunschsystem Mehrsprachigkeit ohne Erweiterung abbildet, ist vor der Umsetzung zu prüfen.
Mehrsprachigkeit betrifft mehr als Produkttexte: Kategorienamen, Bestellbestätigungen, Lieferhinweise und Fehlermeldungen müssen in jeder Sprache stimmen. Wir gehen diese Liste bei der Planung vollständig durch, damit nicht to dem Start auffällt, dass ein wichtiger Text nur auf Deutsch existiert.
Interactive online shop example
Varianten ohne Verwirrung
Eine Farbe, eine Grösse oder eine Ausführung sollte als klare Auswahl erscheinen, nicht als separate Produktseite pro Kombination. Wir erfassen, welche Kombinationen Sie tatsächlich anbieten, ob Bilder wechseln und wie die Verfügbarkeit pro Variante gepflegt wird. Eine to vollziehbare Produktstruktur beginnt mit sauberen Ausgangsdaten.
The demo lets you change the size and colour of an example product: the image, availability and demo price respond immediately to your selection. One combination is deliberately unavailable so that you can see how the shop handles it. Everything stays local; no real stock is affected.
Looking at a sample product in Basel quickly reveals which variants customers genuinely distinguish between and which are merely internal labels. We work through this distinction together before it causes confusion in the shop.
Interactive online shop example
Vom Musterprodukt zur bestellten Ware — der Basler Kaufweg
Illustrative structure · no real orders or business figures
- 01
Musterprodukt am Tisch beurteilt
- 02
Languages and territories defined
- 03
Variants and categories organised
- 04
Basket with clear totals
- 05
Payment and collection checked
- 06
Testbestellung bestanden
- 07
Personal training and handover
A seamlessly integrated basket for your website and shop
Der Warenkorb ist mehr als eine Zwischenstation: Er zeigt Produkte, Mengen, Zwischensummen und Hinweise, bevor Ihre Kundschaft zur Kasse geht. Je to Angebot kann eine seitliche Fläche, eine kompakte Vorschau oder eine vollständige Warenkorb Seite die richtige Form sein — wichtig ist, dass Mengen und Entfernen ohne Umweg funktionieren.
The demo opens three basket formats — a side panel, a compact preview and a full page — and displays a progress indicator above them leading through to placing an order. You add example products, change quantities and remove items again. Everything happens only within this view; no order is prepared and nothing is saved.
This is where the combination of a company website and an online shop works particularly closely together: someone who first learns about your services on the website should find the same language and the same care in the shop. We plan both as a single whole — with consistent design, clear routes between information and purchase, and a shared enquiry channel, so that neither works against the other.
Interactive online shop example
Checkout tailored to Swiss payment habits
Checkout takes customers through contact details, delivery method, delivery address, payment method and a summary. Every step must be easy to understand, because this is where it is decided whether a purchase is completed. The extent of customisation depends on the system — this must be checked before implementation.
The demo takes you through a complete example journey: contact details, delivery method, delivery address, payment method, summary and a purely local confirmation. A notice above the final button explicitly states that no order will be placed. No data is saved, nothing is sent and no live interface is accessed.
Basler Kundschaft fragt häufig to TWINT und Kauf auf Rechnung — zwei Zahlungswege, die je to System, Anbieter und Aktivierung unterschiedlich aufwendig sind. Verfügbarkeit und Konditionen prüfen wir vor Projektbeginn anhand der offiziellen Anbieterinformationen; erst da to steht eine Zahlungsart im konkreten Angebot. Grenznahe Verkäufe ins Ausland werfen zudem Fragen zu Währung und Versand auf, die wir vorab klären statt to träglich.
Interactive online shop example
Personal handover in Basel, shipping throughout Switzerland
Many businesses in Basel rely on both: customers around the corner who collect their goods in person, and orders from the rest of Switzerland that are sent by post. The shop must make both routes equally clear — including information on when goods are ready and how they are handed over, as well as shipping destinations, costs and delivery times.
We record your actual handover location and clarify who prepares the goods — a business address is not automatically a publicly accessible collection point, and collection times are confirmed by the business. In the demo, you combine example payment methods with delivery methods — such as collection in Basel or standard shipping within Switzerland. The summary and its demo values respond immediately; no payment details are collected and no real providers are connected.
For many, the personal handover is the most valuable moment of the purchase: the customer drops by, the goods are ready, and a brief conversation follows. For this to work, there must be firm information about when the goods will be ready and how the process works — and an order confirmation clearly stating when and where the goods will be available. We write these texts with you; you confirm that the operational requirements are in place.
Shipping throughout Switzerland runs alongside this: the same order that could be collected in Basel can, on request, be sent to an address in Geneva or Chur. We configure the delivery methods so that both routes are offered in the same checkout — customers choose, and your business can immediately see which route they selected.
Interactive online shop example
Subscriptions and recurring deliveries
Some offerings in Basel rely on repeat business: regular replenishment, a quarterly package or a recurring service. Whether and how subscriptions can be supported depends on the shop system, plan and payment provider — this must be checked before implementation, not promised across the board.
The demo compares a one - off purchase with a recurring delivery: the basket and a small timeline show what changes for your customers. All details are demo values. We check whether your preferred system supports subscriptions without an extension before making any commitments.
In the border region, recurring orders can also cross national borders: customers from Alsace or southern Baden who order regularly need clear information about currency, shipping and, where applicable, customs matters. We check this arrangement in advance using the providers' official information rather than promising it across the board.
Interactive online shop example
Shopdesign, das zu Ihrem Auftritt passt
The shop design follows your existing identity: colours, the visual character of the typography, card styles and image formats are adapted to your brand, not the other way round. Existing corporate design guidelines are adopted; if there are none, a design foundation can be developed as a separate service. What matters is that products, the basket and the purchase journey remain readable on both small and large screens.
In the demo, you change the colour, typography character, card style, image format, product presentation and button style, and see the result immediately in an example product card. The effect remains local and non - binding — it replaces neither your brand guidelines nor the subsequent theme setup.
At a meeting in Basel, the design direction can be discussed directly using your products: what seems abstract on screen becomes tangible alongside the actual goods. Being able to align the design with the physical item is one of the advantages of being close to your location.
Design also matters in multilingual shops: French texts are often longer than German ones, while English texts are shorter — cards and headings must accommodate this without breaking the layout. We check the design in every planned language, not just the first.
Interactive online shop example
Personal training and handover
Handing over your shop is not a matter of sending documents, but a working session: you practise the agreed tasks in your own shop — creating products, processing orders, confirming collections and updating content. If you wish, this takes place at a meeting in Basel, directly at your workplace or at our premises.
Sie erhalten eine verständliche Anleitung zu den vereinbarten Aufgaben und klare Zugänge mit geregeltem Rollenkonzept. Was Sie da to selbst pflegen und was wir begleiten, wird offen vereinbart — ohne stillschweigende Abhängigkeit. Gerade die erste selbständig erfasste Bestellung zeigt, ob die Schulung trägt; dafür planen wir genügend Zeit ein.
Service areas at a glance
These areas are based on the existing online shop quotations, the online shop contract, the Wix shop quotation and the ecommerce coaching contract — without client names, confidential details, old prices or project-specific quantities. No function is promised unconditionally if it depends on the selected system, plan, provider or extension; these cases are marked “To be checked before implementation”.
- One Product Store
- A single product takes centre stage: a clear product page, a direct purchasing journey and straightforward administration. Suitable when the product range is deliberately kept small.
- Nischen Store
- A clearly defined product range for a specific target audience: a few categories, easy-to-understand variants and a maintenance workload that suits the team.
- Umfangreicher Onlinestore
- A larger product range with categories, filters, variants and structured administration. The scope and structure are based on the actual product data, not on a blanket product count.
- Individuelle Gestaltung
- The shop design follows your visual identity rather than a standard template: colours, typography, imagery and card styles are tailored to your brand.
- Corporate Design
- Existing guidelines for your logo, colours and fonts are applied to the shop. Any missing foundations can be developed as a separate design service.
- Responsive Darstellung
- Product views, the basket and the purchasing journey are checked on small and large screens so that making a purchase remains easy to follow on a phone too.
- Products and product data
- Product names, descriptions, prices and stock levels are taken from your confirmed documentation. We do not invent product data or prices.
- Product images and descriptions
- You or a commissioned specialist provide images and copy; we prepare them for the shop and ensure clear descriptions and appropriate image sizes.
- Variants
- Sizes, colours or versions are presented as easy-to-understand options, with suitable images and availability for each variant, provided the data is available.
- Categories and collections
- Products are organised into understandable groups that reflect how your customers find their way around — not your internal warehouse filing system.
- Filter
- Filters by attribute, price range or availability make large product ranges easier to navigate. Their scope and presentation depend on the chosen system — to be checked before implementation.
- Complementary products
- Suitable additional products can appear on the product page or in the basket. Exactly how they are displayed depends on the system — to be checked before implementation.
- Product bundles
- Several products can be offered as a package. Whether packages have their own price, their own stock levels or simply operate as bundles must be checked before implementation.
- Vouchers and discount codes
- Support for percentage discounts, fixed amounts, voucher codes or limited-time promotions varies depending on the system and plan — to be checked before implementation.
- Abonnementmodelle
- Recurring deliveries depend on the shop system, plan and payment provider. Whether and how subscriptions can be supported must be checked before implementation.
- Shopping cart
- The basket clearly shows products, quantities, subtotals and notes before customers proceed to checkout.
- Checkout
- The checkout process guides customers through contact details, delivery method and payment in clear steps. The extent of customisation depends on the system — to be checked before implementation.
- Zahlungsmethoden
- Cards, TWINT, payment by invoice or other payment methods require suitable providers and activation. Availability and terms must be checked before the project begins.
- Taxes based on confirmed client specifications
- We configure tax rates and rules according to your confirmed specifications. Professional verification is the responsibility of the business or a qualified specialist; we do not provide tax advice.
- Versandarten
- Standard shipping, express delivery or freight forwarding are aligned with your actual processes. Prices and delivery times come from the shipping provider, not from us.
- Delivery zones
- Delivery areas can be restricted or divided into tiers, for example to Switzerland or specific regions. Unusual geographical rules must be checked before implementation.
- Pickup
- Local collection requires a confirmed location, times when orders are ready for collection and a clear handover process. A business location is not automatically a public collection point.
- Domain and shop name
- We check your preferred addresses, set up the domain and connect it to the shop. The shop name follows your business, not the other way round.
- SSL
- An encrypted connection is a basic feature of every shop and is activated and checked during setup.
- Firmenmail als separate Leistung
- A dedicated email address for the domain is a service in its own right and is set up separately — it is not automatically part of the shop.
- Suchmaschinen Grundlagen
- Page titles, descriptions, clear URLs and indexable pages are taken into account during development. A position on Google can never be guaranteed.
- Produkt Metadaten
- Products receive clear titles and descriptions for search engines, derived from the visible content — no hidden information.
- Bildbeschreibungen
- Product images receive short, factual alternative text that conveys the same content to search engines as sighted users see.
- Analytics and statistics
- Orders, revenue and product views can be analysed. Which reports the system includes and what needs to be added must be checked before implementation.
- Marketing and tracking
- Connections to Meta Ads, Google Ads or analytics tools are consent-based and agreed individually — no undisclosed transfer of data.
- Training
- You learn the agreed tasks in your own shop: maintaining products, processing orders and updating content. The scope and dates are agreed.
- Handover
- At handover, you receive access credentials, clear instructions for the agreed tasks and a joint final check.
- Roles and access
- Who maintains products, who sees orders and who changes settings is governed by clearly defined access permissions — according to your areas of responsibility.
- Ongoing care
- Products, promotions and content need ongoing attention. What you handle yourself and what we support you with is agreed openly.
- Plattformkosten
- The shop system, plan, payment provider and extensions incur ongoing costs, which must be checked against official provider information before the project begins.
- Extensions and external services
- Apps and integrations with accounting, inventory management or newsletter systems extend the shop. Compatibility, costs and data flows must be checked before implementation.
Shopsysteme im neutralen Vergleich
There is no universal winner: ease of use, design, product management, extensibility, maintenance effort, possible dependencies, suitability for simple or complex ranges, plan-dependent functions, external extensions and ongoing costs vary by system — and must be checked before the project begins. Current feature information must be checked against the providers' official documentation before publication. There is no partnership between Widmer & Kunz and the providers named.
- Shopify
- A standalone shop platform with managed infrastructure. Its operation and product management are geared towards commerce; design is based on themes, and extensions are provided through apps. Plan-dependent features and ongoing costs must be checked before the project begins.
- Shopify Systemseite
- Wix
- A website builder with shop functionality: design and website are closely integrated, and product management is designed for smaller ranges. Extensibility and plan-dependent shop features must be checked before the project begins.
- Wix Systemseite
- WooCommerce
- A highly customisable shop extension for WordPress. In return, updates, security and maintenance are more your own responsibility. Hosting, extensions and maintenance workload must be checked before the project begins.
- WooCommerce Systemseite
- Squarespace
- A design-focused platform with an integrated shop. Suitable for manageable product ranges with a strong visual presence; complex product logic and extensions must be checked before the project begins.
- Squarespace Systemseite
- Webflow
- A design tool with a shop option: extensive design freedom, with shop features offering their own defined scope. Suitability for simple or complex product ranges and ongoing costs must be checked before the project begins.
- Webflow Systemseite
- Jimdo
- A simple website builder with a shop for small product ranges and a quick start. Limitations relating to variants, extensions and external services must be checked before the project begins.
- Jimdo Systemseite
Search engine basics for your shop
During creation, we consider the basics: meaningful product names, original product descriptions, page titles and meta descriptions, image descriptions and optimised image sizes, clear categories, internal links, technical indexability, structured product data where correctly supported, redirects when changes are made, clear URLs and content addressing purchase intent and information needs. A position on Google can never be guaranteed.
Legal and tax limitations
Widmer & Kunz can integrate technical elements and supplied content within the agreed scope. Checking, completeness and legal approval of legal texts, tax information, product information and mandatory disclosures are the responsibility of the company or a qualified specialist. Widmer & Kunz does not provide legal or tax advice.
We do not claim automatic legal compliance or make fixed statements about tax rates, withdrawal rights or legal obligations. We configure taxes according to your confirmed instructions; professional verification remains your responsibility or that of your specialist.
Potential strengths for your shop in Basel
- Betreuung direkt vom Basler Unternehmenssitz
- Personal handover and collection carefully planned
- Content available in German, English and French
- Regional sales combined with shipping throughout Switzerland
- Swiss payment options configured following checks
- Company website and online shop from a single provider
- Training in your own shop, on site if you wish
- Written summary after every meeting
What we cannot honestly promise
An online shop guarantees neither sales nor a position on Google. We mark features that depend on a plan, extension, payment provider or region — such as filters, product bundles, subscriptions, multilingual support or particular payment methods — as requiring checks before implementation; they may require extensions or incur ongoing costs. Platform, app and provider costs are additional to our work and must be clarified before the project begins using the providers' official information. Legal texts, tax details and mandatory information remain your responsibility: we provide neither legal nor tax advice. You supply product descriptions, images and prices; we do not invent product data. Our only location is Basel — we have no branch outside Basel.
Project process for your online shop in Basel
Den bestehenden Kaufweg zuerst verstehen
If a shop or catalogue already exists, we first review it together — in Basel, we are happy to do this on screen at your premises: which products sell, where do customers abandon purchases, and which maintenance tasks take up time every day? This forms the basis for deciding between a new build, improvements or a change of system. Existing products can often be transferred — the requirement is usable data, not a particular number of products.
Enquire about an online shop for BaselAn approved sample product as the starting point
Product data is the foundation: you provide names, descriptions, prices, variants, images, stock levels and tax details in an approved form — in all planned languages for multilingual offerings. We check the materials for completeness and prepare them for the shop without inventing anything. An approved sample product serves as the starting point for defining the structure, image sizes and descriptions before moving on to the entire range.
Practise managing products and collection during the handover
Training takes place in your own shop, in person in Basel if you wish: creating and editing products, processing orders, confirming collections and updating content. You receive an easy - to - understand guide and clearly defined access with an established role structure. We openly agree what you will maintain yourself afterwards and where we will support you — without any unspoken dependency.
Your questions about the online shop in Basel
Why is your Basel location an advantage for my project?
Because meetings, sample product assessments and training can take place in person if you wish. Working together online is an equally valid option — you choose the approach, and we provide the same care.
Can my shop offer German, English and French?
Yes, this often makes sense for businesses in Basel. Multilingual support depends on the system and plan and is checked before implementation; every language needs carefully maintained text, not automatic duplication. We clarify who translates and who keeps changes up to date.
Kann meine Kundschaft die Ware in Basel abholen?
Yes, provided the location, when goods will be ready and the handover process are clearly defined. We set up the collection option and write the information; you confirm that the operational requirements are in place. A business address is not automatically a public collection point.
Do you combine regional sales with shipping throughout Switzerland?
Yes, both routes can be set up in parallel: collection for the local region and shipping zones for the rest of Switzerland. We check unusual geographical rules and shipping providers' terms before implementation.
Is it worth combining a website and an online shop?
For many businesses in Basel, yes: the website builds trust, and the shop sells. We plan both as a single whole with consistent design — or honestly assess whether a standalone shop would be the better option.
How does working together in person work?
By arrangement: a meeting in Basel or online, followed by a written summary of the agreed scope. Before every step, you know what is being prepared and what you need to contribute.
Which payment methods are possible?
Cards, TWINT, invoice payments and other options are possible depending on the system and provider. We check availability and terms before the project begins using the providers' official information.
What ongoing costs are involved?
The platform, plan, payment provider and extensions incur ongoing costs, which we review together before the project begins. We do not quote blanket amounts because they depend on your setup.