Online store improvements
across Aargau

Support is provided from our base in Basel, digitally and as agreed; we do not invent offices, locations or collection points. The starting point is your existing shop with its product data, orders and responsibilities. Changes are prepared, checked and published only after your approval.

Should centralised product maintenance become easier, regional purchase journeys clearer, or the mobile view finally be practical for everyday use? Each objective requires different materials and a different first step. The sample selection shows how recommended areas, priorities and dependencies shift according to the objective. It is a demonstration, not a quotation. For your shop, planning is based on the existing data and setup and an agreed scope. Those who first want to find out which areas need improvement start with the online store analysis; those who do not yet have a shop start with online store creation.

The service is aimed at companies in Aargau with an existing online store whose product data, orders and customer access need to be preserved. Typical starting points include product ranges maintained in duplicate, unclear shipping zones, a collection option that nobody can find, or regional information that gets lost on a phone. The improvement service implements agreed measures; it is neither purely an assessment nor a rebuild. This page covers the whole canton; the city pages for Aarau, Baden and Rheinfelden remain separate drafts, each with its own focus.

Maintaining the same product separately for several areas creates opportunities for errors. We improve the structure so that product data is maintained centrally and regional differences are handled as targeted additions, not copies. Central and regional product ranges are clearly distinguished: what applies everywhere is maintained once; what applies only to one area is identifiable as such. The multi - area functions offered by your system and plan must be checked before implementation. A clear separation reduces maintenance work and prevents contradictory information.

In the sample demo, you create categories, activate filters, group products and mark unavailable items; the improved structure becomes visible immediately. For your shop, we define which categories apply centrally and which are added regionally, including the rules for new products. Unavailable items are clearly marked rather than simply appearing available to buy. The filtering and grouping functions your system offers must be checked before implementation. A clear structure helps customers in Aarau just as much as those in Baden or Rheinfelden, without requiring three product ranges to be maintained.

Regional information is easily overlooked on a phone: collection, delivery area and opening hours for the physical premises. We improve font sizes, buttons, cropped product images, filters that are difficult to use and baskets obscured by overlapping elements. In the sample view, you correct the typical problems individually. For your shop, we test the mobile view using specific tasks: find a product, identify the area, choose a delivery method and reach the summary. Every change is checked across several screen widths before publication. An improved mobile view removes demonstrable obstacles; it does not promise a particular level of sales.

Large images, too many scripts, unnecessary extensions, too many font files and resource - heavy animations slow down any shop. In the sample view, you reduce these burdens and see how a visual loading indicator changes; these are sample data, not a real speed measurement. For your shop, we investigate the actual causes under defined conditions and remove what is not needed. The domain, SSL and redirects are also included in the technical assessment. We do not quote invented loading times or promise a fixed figure; the improvement service is not a comprehensive security audit.

Customers who can choose between shipping and collection should see this early and clearly. We improve the basket so that quantities, variants, subtotals and the selected delivery method are immediately readable. In the sample view, you correct typical problems step by step; the demo does not place an order. For your shop, we compare the basket with your confirmed delivery processes and shipping zones. Unexpected additional costs are explained early or removed if they are not justified. We display a collection option only where its conditions have been confirmed; we do not invent collection points.

The checkout must consistently follow through on the selected delivery method: an address for shipping, a confirmed location for collection and a clear choice of payment options for both. We assess the justification for every field and remove unnecessary steps, not essential information. In the local demo, you remove unnecessary fields and add guidance without anything being saved or ordered. Payment options are subject to assessment, not promised integrations; their availability depends on the provider, country and plan. Changes to the checkout may be restricted depending on the system; this is clarified in advance.

Shipping zones are not a technical gimmick but an operational rule: where deliveries are made, under what conditions and with what restrictions. We improve the presentation so that customers can identify their area and the conditions before ordering. A qualified professional answers tax and legal questions about delivery areas; we implement the confirmed requirements clearly. Expectations regarding delivery times and collection differ noticeably between Aarau, Baden and Rheinfelden in particular, and these differences need to be visible in the shop. The shipping zone functions your system offers must be checked before implementation. Existing shipping rules remain unchanged during the improvements until a change is approved.

Statistics by area can show where paths to purchase work and where they do not. The example view shows clearly labelled demo figures for today, this week, this month or the whole year. Tracking may only be used in accordance with the consent already in place and the data protection solution; names, email addresses, telephone numbers, addresses, payment details and form contents must never be sent to analytics services. We do not treat figures without a time period, source and comparison value as evidence. Analysis by area is no substitute for market research; it puts what your shop actually measures into context.

Many businesses in Aargau run a physical shop and an online shop alongside each other. We improve the connection: consistent product information, clearly visible collection options with confirmed conditions, and information that is accurate across both channels. We do not invent locations, opening hours or stock levels; anything that has not been confirmed is marked as information still to be clarified. This connection also helps with administration: one inventory, one set of updates, clear responsibilities within the team. The inventory and collection functions your system offers must be checked before implementation.

When several areas are involved, improvements compete for the same time. In the example matrix, you rank measures by impact and effort; it does not generate an automatic quotation. For your shop, we consider which areas are most affected, what dependencies exist and what your team can handle themselves. A previous online store analysis can provide evidence for the priorities; it is helpful, but not a prerequisite. What matters is that every measure has a rationale, a defined scope and a check before it goes live.

No change is made directly to the live shop without being checked. The process remains the same: back up the existing setup and data, check dependencies, prepare, test in a safe environment if the system allows it, check the mobile view, basket and checkout, check redirects, assess tracking, obtain approval, publish and check the result. Where several areas are involved, we also check that a central change does not alter all regional views unnoticed. Existing orders, customer accounts, vouchers and product data remain protected throughout implementation.

Whether your Aargau shop runs on Shopify, Wix, WooCommerce, Squarespace, Webflow or Jimdo, each platform comes with its own capabilities and limitations. Some features depend on the plan selected, some additional features incur ongoing costs, and recurring orders or bundles sometimes require a separate extension. We examine previous customisations before changing anything. Switching platforms is rarely the first step and requires carefully planned redirects and a secure transfer of your data. We do not quote specific plan inclusions from memory; before the project starts, we check them against the providers' current official information.

We carry out agreed technical, design and content work on your existing shop. What we do not provide is professional or legal approval of legal texts, tax information, product information, prices and mandatory disclosures. This responsibility remains with your company or a qualified professional; legal and tax advice are not part of our offering. Nor do we promise measurable results in advance: no sales guarantee, no guaranteed visibility and no promised ranking in search results. If a project encounters a platform limitation, we explain the situation openly and discuss realistic alternatives with you.