Offer and target group
Which services or products are the focus and which people or companies should they appeal to? This clarification is the basis for all further steps.
Business analysis
What does your company need for the next step?
With a business analysis you get a clear overview of the digital areas of your company: What already exists, what works, what could be improved or added? Together we will clarify which next steps really suit you and your company.
A company consists of many interrelated areas: offering, website or shop, content, marketing and technical basics. We don't look at them individually, but as a whole.
The analysis is a qualitative assessment – without any promises regarding sales, inquiries or rankings.
Look at the whole thing
A successful performance consists of several parts
Offer, website, marketing and technical basics work together. We build your company system step by step and show you where connections exist and where there are still gaps.
01
Offer and positioning
It all starts with what you offer and the question of who you want to address with it. Both determine how the website, content and advertisements should be structured.
02
Website and online store
The website or shop is the place where interested parties can get to know what is on offer. They should convey the same thing as the rest of the performance.
03
Search engine optimisation
To ensure that your offer is found, we align the content and structure to the questions that your target group actually asks.
04
Meta Ads and Google Ads
Campaigns bring your offer specifically to the appropriate target group - tailored to the offer, target group and budget.
05
Advertising content and print designs
Articles, advertising motifs, flyers or printed matter convey the same message on different channels and keep the appearance consistent.
06
Domain and company email
Your own domain and business email addresses are part of your professional appearance and are the technical basis for your website and mailboxes.
07
Analysis and optimization
Finally, we classify: what already works, what could be added and which step makes sense next.
Illustrative example – no specific company, no key figures
Your company in context
Offer · Appearance · Channels · Basics
Offer and positioning
Website and online store
Search engine
Meta Ads and Google Ads
Advertising content and print designs
Domain and company email
Analysis and optimization
Classification instead of assumptions
01
Offer and positioning
It all starts with what you offer and the question of who you want to address with it. Both determine how the website, content and advertisements should be structured.
Illustrative example – no specific company, no key figures
Your company in context
Offer · Appearance · Channels · Basics
Offer and positioning
Website and online store
Search engine
Meta Ads and Google Ads
Advertising content and print designs
Domain and company email
Analysis and optimization
Classification instead of assumptions
02
Website and online store
The website or shop is the place where interested parties can get to know what is on offer. They should convey the same thing as the rest of the performance.
Illustrative example – no specific company, no key figures
Your company in context
Offer · Appearance · Channels · Basics
Offer and positioning
Website and online store
Search engine
Meta Ads and Google Ads
Advertising content and print designs
Domain and company email
Analysis and optimization
Classification instead of assumptions
03
Search engine optimisation
To ensure that your offer is found, we align the content and structure to the questions that your target group actually asks.
Illustrative example – no specific company, no key figures
Your company in context
Offer · Appearance · Channels · Basics
Offer and positioning
Website and online store
Search engine
Meta Ads and Google Ads
Advertising content and print designs
Domain and company email
Analysis and optimization
Classification instead of assumptions
04
Meta Ads and Google Ads
Campaigns bring your offer specifically to the appropriate target group - tailored to the offer, target group and budget.
Illustrative example – no specific company, no key figures
Your company in context
Offer · Appearance · Channels · Basics
Offer and positioning
Website and online store
Search engine
Meta Ads and Google Ads
Advertising content and print designs
Domain and company email
Analysis and optimization
Classification instead of assumptions
05
Advertising content and print designs
Articles, advertising motifs, flyers or printed matter convey the same message on different channels and keep the appearance consistent.
Illustrative example – no specific company, no key figures
Your company in context
Offer · Appearance · Channels · Basics
Offer and positioning
Website and online store
Search engine
Meta Ads and Google Ads
Advertising content and print designs
Domain and company email
Analysis and optimization
Classification instead of assumptions
06
Domain and company email
Your own domain and business email addresses are part of your professional appearance and are the technical basis for your website and mailboxes.
Illustrative example – no specific company, no key figures
Your company in context
Offer · Appearance · Channels · Basics
Offer and positioning
Website and online store
Search engine
Meta Ads and Google Ads
Advertising content and print designs
Domain and company email
Analysis and optimization
Classification instead of assumptions
07
Analysis and optimization
Finally, we classify: what already works, what could be added and which step makes sense next.
Illustrative example – no specific company, no key figures
Your company in context
Offer · Appearance · Channels · Basics
Offer and positioning
Website and online store
Search engine
Meta Ads and Google Ads
Advertising content and print designs
Domain and company email
Analysis and optimization
Classification instead of assumptions
Areas of analysis
The most important areas of a company at a glance
Which areas we look at depends on your initial situation. The linked services are the basis of our review - we only take into account what Widmer & Kunz actually offers.
Corporate appearance
Is your company presented to the outside world in a comprehensible, consistent and recognizable way – across the website, content and printed matter?
Website or online store
Does the website or shop support your offer and help interested parties make their decision? We check the structure, content and next steps.
Customer acquisition and marketing
How do interested parties become aware of your offer – via search, via ads or via social networks? And do these channels mesh with each other?
Content and advertising materials
Do texts, images and printed matter explain your offer in a clear and consistent way? We look at existing content and its impact on the individual channels.
Digital basics
Are the domain, business email addresses and other technical basics set up sensibly and coordinated with the website?
Development opportunities
Which digital options could meaningfully advance your company next - and which of them can actually be implemented?
Where is your company?
Recognize what already exists and what is still missing
A general example shows how we examine the individual areas of a company. The presentation is not a customer reference and does not contain any measured values or results.
01
Offer
The focus is on your own offering: services, products and their target groups.
02
Website
The website conveys the appearance and guides interested parties through the offer.
03
Contact method
The route to the inquiry should be short and clear - whether via form, telephone or email.
04
Marketing
Search, advertisements and posts bring suitable interested parties to the offer.
05
Digital basics
Domain, company email and technical settings carry the entire appearance.
Illustrative example – no specific company, no key figures
beispielunternehmen.com
Offer
The focus is on your own offering: services, products and their target groups.
Website
The website conveys the appearance and guides interested parties through the offer.
Contact method
The route to the inquiry should be short and clear - whether via form, telephone or email.
Marketing
Search, advertisements and posts bring suitable interested parties to the offer.
Digital basics
Domain, company email and technical settings carry the entire appearance.
Question about the exam
Is your offer clearly presented?
- Offer view
- Website view
- Contact method view
- Marketing view
- Digital basics view
General example test – not a measurement of a specific company.
01
Offer
The focus is on your own offering: services, products and their target groups.
Illustrative example – no specific company, no key figures
beispielunternehmen.com
Offer
The focus is on your own offering: services, products and their target groups.
Website
The website conveys the appearance and guides interested parties through the offer.
Contact method
The route to the inquiry should be short and clear - whether via form, telephone or email.
Marketing
Search, advertisements and posts bring suitable interested parties to the offer.
Digital basics
Domain, company email and technical settings carry the entire appearance.
Question about the exam
Is your offer clearly presented?
- Offer view
- Website view
- Contact method view
- Marketing view
- Digital basics view
General example test – not a measurement of a specific company.
02
Website
The website conveys the appearance and guides interested parties through the offer.
Illustrative example – no specific company, no key figures
beispielunternehmen.com
Offer
The focus is on your own offering: services, products and their target groups.
Website
The website conveys the appearance and guides interested parties through the offer.
Contact method
The route to the inquiry should be short and clear - whether via form, telephone or email.
Marketing
Search, advertisements and posts bring suitable interested parties to the offer.
Digital basics
Domain, company email and technical settings carry the entire appearance.
Question about the exam
Is the company’s appearance understandable and consistent?
- Offer view
- Website view
- Contact method view
- Marketing view
- Digital basics view
General example test – not a measurement of a specific company.
03
Contact method
The route to the inquiry should be short and clear - whether via form, telephone or email.
Illustrative example – no specific company, no key figures
beispielunternehmen.com
Offer
The focus is on your own offering: services, products and their target groups.
Website
The website conveys the appearance and guides interested parties through the offer.
Contact method
The route to the inquiry should be short and clear - whether via form, telephone or email.
Marketing
Search, advertisements and posts bring suitable interested parties to the offer.
Digital basics
Domain, company email and technical settings carry the entire appearance.
Question about the exam
Can interested parties find the right next step?
- Offer view
- Website view
- Contact method view
- Marketing view
- Digital basics view
General example test – not a measurement of a specific company.
04
Marketing
Search, advertisements and posts bring suitable interested parties to the offer.
Illustrative example – no specific company, no key figures
beispielunternehmen.com
Offer
The focus is on your own offering: services, products and their target groups.
Website
The website conveys the appearance and guides interested parties through the offer.
Contact method
The route to the inquiry should be short and clear - whether via form, telephone or email.
Marketing
Search, advertisements and posts bring suitable interested parties to the offer.
Digital basics
Domain, company email and technical settings carry the entire appearance.
Question about the exam
Do website and marketing support the same goals?
- Offer view
- Website view
- Contact method view
- Marketing view
- Digital basics view
General example test – not a measurement of a specific company.
05
Digital basics
Domain, company email and technical settings carry the entire appearance.
Illustrative example – no specific company, no key figures
beispielunternehmen.com
Offer
The focus is on your own offering: services, products and their target groups.
Website
The website conveys the appearance and guides interested parties through the offer.
Contact method
The route to the inquiry should be short and clear - whether via form, telephone or email.
Marketing
Search, advertisements and posts bring suitable interested parties to the offer.
Digital basics
Domain, company email and technical settings carry the entire appearance.
Question about the exam
Which digital foundations or content could be added?
- Offer view
- Website view
- Contact method view
- Marketing view
- Digital basics view
General example test – not a measurement of a specific company.
Next steps
A clear overview instead of individual assumptions
After the analysis, you can see which areas are already strong, which could be expanded and which measures could be useful next. The three categories below are an example - they show the type of classification, not the result of a specific analysis.
01
Strengthen existing areas
Structure areas that already exist more clearly, improve the content or better connect them with each other - for example, coordinate the website, content and contact channels.
02
Add missing basics
Whatever is still missing for the next step can be added – such as your own domain, business email addresses or a uniform corporate identity.
03
Plan appropriate next measures
Create a realistic order from the existing offering: What brings benefit first, what builds on that, and what can wait?
This is how the analysis works
Four steps to a clear assessment
- 01
Discuss the initial situation
We clarify what defines your company today: offer, target groups and what you want to achieve with your presence.
Offer · Target groups · Objectives
- 02
Consider existing areas
We look at which digital areas already exist and how they are connected: website or shop, content, marketing and technical basics.
Website · Content · Marketing · Basics
- 03
Classify options
We'll show you what could be improved or added and rank the points according to their importance.
Strengths · complement · prioritize
- 04
Determine next steps
You will receive a clear basis: which steps might make sense next and what would be necessary for this.
Sequence · effort · next steps
Find out what can help your company move forward now
Let’s look at your company together. We discuss what already exists, what could be added or improved and what next step might make sense.