SEO and search engine optimisation
in Bern

The more content a website contains, the more important its structure becomes. An announcement, a standing information sheet and a form serve different purposes and deserve different treatment in titles, headings and links. We identify these differences before optimising individual pages.

For organisations in Bern, this means that search engine optimisation is not a project for individual pages, but a task of organising the entire information resource. Visitors should be able to find answers without knowing your internal filing system.

Good information architecture groups content according to how visitors search — not how the organisation is structured internally. Topics, target audiences and content types receive clear labels, and navigation remains manageable even when there is a large volume of content.

The demo groups sample content by topic or content type and shows how this changes navigation. It does not change a real structure, but makes the decision easier to discuss before applying it to your offering.

An overview page, a specialist article, a form and a news page address different search intents. Mixing these types confuses visitors and search engines alike. We assign each piece of content its type and write its title and description accordingly.

The demo assigns the appropriate page type to a search intent: information, orientation, form or contact. You can immediately see when the type and intent do not match. The assignment remains a local example.

PDF documents can appear in search results, but rarely provide the guidance of a maintained web page. We review which documents should remain indexable and which content is better presented as a clear web page. Important documents receive meaningful titles and links from relevant pages.

The demo checks a sample piece of content for indexability: is it a document or a page, and what does that mean for its findability? No real document is analysed.

A clear heading structure helps readers skim content and search engines classify it. Exactly one main heading per page, logically nested subheadings and descriptive link text are simple but effective foundations.

The demo improves the heading structure of a sample document step by step and shows the revised outline. Internal links complement the structure: they lead from overviews to details and connect related specialist content.

Structured data helps search engines classify content — such as events, frequently asked questions or organisations. It does not produce better rankings, but can enrich how content is displayed in results. Crucially, only visible content may be marked up; invented reviews or ratings are not permitted.

The demo lets you select a structured data type for sample content and explains its requirements. It does not generate any real code or change any website.

Parts of extensive information resources become outdated: duplicate content, obsolete details and orphaned pages weaken their overall effectiveness. We work with you to establish an editorial maintenance process — with clear responsibilities, review cycles and understandable criteria for updates.

Helpful content is the benchmark: every page should answer a specific question. Large numbers of similar pages do not meet this requirement and may be classified as problematic by search engines.

Technology and content work hand in hand: even the cleanest architecture is of little use if pages cannot be indexed, and the best technology is no help without understandable content. Our review combines both levels — from loading time to headings.

The technical demo shows a local sample check with ten points, from exactly one H1 to the canonical tag. All values are examples; no actual scan of your website takes place in this view.

Particularly where there are many similar information pages, the title and description determine which result gets clicked. We write both so that the topic, target audience and benefit are immediately clear.

The demo shows a sample search view: “Optimise search result” changes the title, description and visible quality indicators. The upward movement is a visual explanation only; an actual Google position cannot be guaranteed.

For organisations with many areas, evaluation by topic and page type is useful: which specialist content is found, which documents reach visitors, and where are enquiries missing? We prepare Search Console data so that those responsible can make informed decisions.

The demo shows neutral sample values for clicks, impressions, position and click - through rate — demo data with no connection to real projects. As part of our ongoing support, you receive this analysis based on your actual figures.