SEO and search engine optimisation
in Basel

Because our business is based in Basel, complex questions can often be resolved more quickly in a personal meeting than through lengthy email exchanges. We discuss your goals, regional customers and the specifics of your offering in person or in a digital meeting. Each appointment is agreed individually and does not imply unlimited support.

This proximity is particularly helpful for topics that are difficult to put into writing: which terms do your customers actually use, which service should take centre stage, and which enquiries are valuable to you? The answers feed into the planning of content and technical implementation.

Keyword research starts with your enquiries, not with tools: which phrases do you hear on the phone, which terms do first - time customers use, and which misunderstandings arise? Only then do we use analysis tools to examine how often these terms are searched for and the intent behind them.

The demo below connects a search term with a search intent and shows which type of page fits. This makes it clear why ‘SEO Basel’ needs a different page from ‘website relaunch support’. The selection is a guide, not a market study.

Before content can have an impact, a website must be technically accessible: crawling and indexing must work, each page needs exactly one main heading, canonical URLs prevent duplication, and mobile display has long been the benchmark. We check these points against the official Google documentation, not outdated rules from arbitrary blog articles.

The technical demo shows a local sample check with ten checkpoints — from page title to loading time. It does not perform an actual scan of your website; all values are labelled as examples. In a real project, we check your pages using Search Console and other tools.

For businesses with regional customers in Basel, two levels matter: your website's organic search results and the Google Business Profile with its address, opening hours and reviews. The two complement each other — but a profile does not replace your own website, because you cannot freely design its content or structure.

The demo simulates a local search result and shows how the page title and description affect the first impression. The position shown is purely an example view: an actual position on Google cannot be guaranteed, and we do not use real competing businesses.

Basel is multilingual — so it is often worth considering which language versions your website needs. Each language version needs its own page titles, its own descriptions and properly maintained translations; automatic translation alone rarely produces reliable specialist terminology.

The demo switches the complete search preview of a sample page between German, English and French. It changes neither the language of this website nor any stored values. During implementation, we plan the language structure so that search engines can correctly identify and associate the versions.

Many Basel websites already contain valuable content that is simply difficult to access: unclear page titles, missing descriptions, images without alternative text or text that does not answer a specific question. Improving these pages often delivers more than creating new ones.

The demo lets you edit the page title and meta description of a sample page and immediately shows the changed search preview. Nothing is saved and no real page is changed. In practice, we implement such improvements only after reviewing your existing text together.

During a relaunch, existing positions are only retained if every old URL redirects directly and permanently to the appropriate new URL. Redirect chains — several consecutive hops — weaken this signal and are avoided. Before every changeover, we record all existing URLs and plan the mapping.

The demo builds a redirect plan of this kind for a sample website: old URL, new URL, direct permanent redirect. You can see immediately if a chain or a missing destination arises. The plan remains local and does not change any real configuration.

After implementation, Search Console shows which search queries lead to your pages, how often they are displayed and how frequently visitors click. These data are subject to delays and fluctuations — we interpret them as a trend over weeks, not as a daily result.

The demo shows neutral sample data with clicks, impressions, average position and click - through rate. All values are demo data and do not come from any real client project. As part of our support, you receive evaluations of this kind in clear language with specific recommendations for action.