SEO and search engine optimisation
across Aargau

A business with several catchment areas does not need a separate website for every location — but it does need a well - considered response to regional search queries. We establish which areas you actually serve and which differences matter to searchers: directions, responsibility and particular features of the offering.

The demo uses Aarau, Baden and Rheinfelden as sample choices and shows how a regional note fits into a central page. A service area is not a branch — this distinction remains clear in all text.

Most of your offering probably applies equally everywhere: service descriptions, processes, prices and contact options. This content belongs on central pages. Regional pages add only what actually differs — such as catchment areas, contact people or local features.

This separation prevents duplicate content and keeps maintenance manageable: a change to the offering is made in one place, while regional additions remain small and distinct. We plan this division together before the first regional page is created.

Not every regional search query needs its own page. A canton page brings together the offering for the whole of Aargau; a city page is only worthwhile if it answers a distinct question — for example, because the service, accessibility or responsibility differs.

The demo compares both options using an example and shows when each format makes sense. Mass - produced city pages with almost identical text do not meet this condition and may be classified as problematic by search engines.

Regional search queries combine two dimensions: the service sought and the area. ‘Create a website Aarau’ and ‘SEO consultancy Baden’ are different queries that do not have to be answered by the same page. We organise your services and areas in a matrix and use it to determine which pages are genuinely needed.

The demo combines a service with a region and shows the resulting page recommendation. It remains a guide — we make the decision based on your actual enquiries.

Anyone maintaining several regional pages must ensure that each is distinct: its own introductions, examples and questions. Simply changing the place name is not enough — search engines recognise such patterns and may downgrade large numbers of similar pages.

The demo checks two sample texts for overlap and shows which passages are too similar. It does not analyse any real pages, but illustrates the principle we use to check your regional content against each other.

Google Business Profile complements the website for local searches: the address, opening hours and service area are maintained there. Businesses without customer visits may be able to list a service area instead of an address; the precise options depend on the official guidelines.

The distinction remains important: a profile does not replace a website with its own content, and a service area is not a claim to have premises there. We set up the profile and website so that they work together consistently.

Regional pages are only effective as part of the whole: the canton page links to justified city pages, city pages link back to core services, and all point to the same enquiry route. This helps search engines recognise the hierarchy and visitors find the right information directly.

The demo builds a small link network of this kind between the canton page, city pages and service pages. You can see which connections are useful and which merely add clutter.

When enquiries come from several areas, evaluation by region can help: which areas request which services, and where would more detailed content be useful? Search Console provides this view through pages and search queries, subject to its usual reporting delays.

The demos filter sample enquiries by region and show neutral evaluation values as demonstration data. None of the figures comes from a real project; ongoing support uses your actual data.

Whether a cantonal or city page, the page title and description must clearly name the region without claiming false locations. We write both so that the service and coverage area are precisely recognisable.

The demo shows a sample search view: “Optimise search result” changes the title, description and visible quality indicators. The upward movement is a visual explanation only; an actual Google position cannot be guaranteed.